Limy, an infrastructure platform focusing on optimizing brand performance in the emerging landscape of LLM-powered AI, has officially launched after a stealth phase, announcing a $10 million funding round led by Flybridge with additional investment from a16z speedrun and others including Axiom, Clarim, Communitas, JRV, and AnD. As the web transitions towards AI agents, Limy’s platform aims to provide brands with enhanced control over visibility, influence, and conversions, critical for driving revenue in what is termed the Agentic Web.
Currently collaborating with Fortune 100 companies, Limy reports that some clients have attributed up to 10% of their revenues directly to the platform. “We’re at the beginning of a seismic shift in how information is organized on the Web, and brands have to adapt to the AI-powered future,” remarked Jeff Bussgang, General Partner and Co-Founder at Flybridge and Senior Lecturer at Harvard Business School. He added that Limy is paving the way for brands to navigate this transformation, turning the complexities of AI into channels for discoverability and revenue generation.
Troy Kirwin, Investment Partner at a16z speedrun, expressed enthusiasm about Limy’s unique strategy in AI discoverability. “We’ve been highly impressed with Limy’s distinct approach to AI discoverability, leveraging its proprietary data based on agentic behavior rather than user activity,” he said. Kirwin emphasized the importance of Limy’s innovative methods in optimizing advertising and brand engagement in the evolving landscape of agentic commerce.
Limy’s technology stands out by operating at the intersection of a brand’s web domain and broader internet interactions, analyzing data and traffic patterns. The platform identifies and decodes various interactions between agents and bots occurring on a site, mapping what information is accessed and the actions taken—or not taken—by these entities. This functionality establishes a measurable link between prompts, agent behavior, and business outcomes, allowing Limy to produce proprietary data reflective of these interactions. In doing so, it generates actionable insights for brands looking to enhance their visibility within an increasingly AI-driven digital ecosystem.
According to the company, this innovative approach is not merely about tracking user input into LLMs; it emphasizes the significance of agent activities, which are becoming increasingly vital. “The shift from user data to agent data is underway—and that’s exactly where we’re focused, giving us a clear advantage,” stated Aviv Shamny, CEO and co-founder of Limy. Shamny expressed gratitude towards their investors for recognizing the importance of this shift for the future of AI discovery.
Limy’s founding team, which includes Shamny, COO Ido Zabarsky, and CTO Ori Reichman, boasts extensive expertise in data science and a thorough understanding of LLM operations. Both Shamny and Zabarsky are also associated with a16z speedrun as scouts, further highlighting their connections within the industry.
The platform is geared toward various sectors, including e-commerce, retail, media, travel, finance, and B2B SaaS, offering tools that enable marketers to optimize their strategies via a self-serve dashboard. For larger enterprises and agencies, Limy provides custom deployments with deeper integrations and enhanced capabilities, facilitating robust performance metrics and features. Interested parties can start utilizing Limy’s offerings by visiting limy.ai or contacting sales at [email protected].
As brands adapt to the continual evolution of the digital landscape, Limy aims to redefine how companies interact with AI agents, positioning itself as a leader in agentic commerce and advertising. This strategic focus aligns with broader trends in the industry, suggesting that the future of digital marketing may heavily rely on understanding and leveraging agent behavior over traditional user metrics.
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