AppsFlyer, a leader in mobile attribution, has unveiled eight new products that aim to revolutionize how businesses utilize data for marketing decisions. This launch signifies AppsFlyer’s transition from a mobile attribution pioneer to a comprehensive Modern Marketing Cloud, breaking down barriers in omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows. The goal is to empower brands to make more informed decisions at a faster pace, a necessity in today’s marketing landscape.
“The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform. For over a decade, we’ve helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we’re empowering them to go beyond optimization, to achieve truly autonomous growth.”
– Oren Kaniel, CEO and Co-founder, AppsFlyer
Details on New Product Offerings
The newly launched products span four key suites that address various aspects of marketing intelligence and user engagement. Here are the highlights:
- Agentic AI Suite: This suite serves as AppsFlyer’s execution layer for marketing intelligence, featuring an AI-ready data foundation. It comes with always-on, pre-configured agents and the Model Context Protocol (MCP), which facilitates the creation of autonomous agents. The MCP supports leading large language models such as Claude, ChatGPT, and others, allowing brands to automate workflows effectively.
- Incrementality for User Acquisition: This product quantifies the actual incremental impact of each marketing touchpoint. By integrating seamlessly with attribution data, it enables brands to make confident, data-driven investment decisions, especially in connected TV (CTV) advertising.
- Signal Hub: Designed for a world grappling with data fragmentation and signal loss, Signal Hub enables privacy-safe data collaboration among brands, partners, and media platforms. It employs clean-room and identity-resolution technology, allowing for the construction of high-intent audiences while maintaining compliance with privacy regulations.
- Enterprise-Grade Security Package: This premium tier enhances security through advanced features such as SAML 2.0 SSO, multi-token governance, and granular role-based access control (RBAC), all aligned with Zero Trust principles. This ensures that lifecycle management is streamlined while enhancing compliance readiness.
- Enhanced Attribution Model: This model integrates real-time AI behavioral analysis to combat click flooding, providing reliable attribution data that supports scalable growth for marketers.
- My Dashboards (AI-Upgraded Dashboards): These redesigned dashboards integrate various measurement metrics and feature natural-language queries, enabling teams to extract insights quickly without relying on business intelligence tools.
- Creative Management Hub: Serving as a centralized location for managing creative assets, this hub automates the entire creative process, from import to optimization and distribution. It leverages AI to enhance scoring and recommendations, streamlining marketers’ workflow.
With over 15,000 businesses leveraging AppsFlyer’s solutions globally, these eight new products mark a pivotal shift in the company’s mission. They are designed to help brands navigate the complexities of today’s marketing environment, where data, AI, and collaboration are essential for growth.
“These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months. Seeing how they’ve already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what’s ahead.”
– Barak Witkowski, Chief Product Officer, AppsFlyer
The launch of these innovative products not only enhances AppsFlyer’s position in the market but also sets a new standard for how businesses can leverage data for rapid decision-making. As the marketing landscape evolves, AppsFlyer is committed to leading the charge in integrating advanced technologies that drive meaningful growth.
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