HONOLULU, HI, UNITED STATES, February 13, 2026 /EINPresswire.com/ — The Sales & Marketing Executives of Honolulu will host an interactive session titled “Creating Your AI Blueprint,” featuring industry leaders Anna Covert and Sam Frentzel-Beyme on February 17. This event, set to take place at Dave and Buster’s Ala Moana from 5:30 PM to 8:00 PM, aims to address the challenges organizations face in adopting artificial intelligence (AI) technologies.
As AI continues to reshape sales, marketing, and operations, many organizations feel the urgency to implement new tools without a well-defined strategy. This SME Honolulu event seeks to help leaders step back from the rush and focus on sustainable AI adoption aligned with their business objectives.
“AI adoption goes beyond technology—it’s driven by leadership and strategy,” stated Anna Covert, founder of Covert Communication. “A clear blueprint allows organizations to move forward with confidence, protect trust, and avoid costly missteps.” During the session, Covert and Frentzel-Beyme will guide attendees on how to create a tailored AI blueprint. This framework will outline where AI can add tangible value, how to choose the right partners and platforms, and the importance of establishing roles and responsibilities to mitigate risks from the outset.
The session will delve into the evolving digital landscape driven by AI, particularly in how consumers discover businesses and the criteria for establishing credibility and trust online. Covert will focus on the technical aspects of AI-driven search and marketing, discussing how SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Geolocation Optimization) are changing due to AI advancements. She will share strategies for businesses to enhance their online presence and visibility without the need for substantial budget increases or overhauls.
Meanwhile, Frentzel-Beyme will explore the infrastructure necessary to support these AI capabilities, emphasizing how organizations can effectively design and implement robust AI systems. His insights aim to empower leaders to adopt AI technologies seamlessly and integrate them into their operations.
By the conclusion of the event, attendees will walk away with a clear framework for evaluating AI opportunities, a roadmap for future-proofing their marketing and operations, and tools to measure risks, transforming AI from a potential source of uncertainty into a strategic asset.
In addition to the educational component, the event will feature a networking opportunity, allowing attendees to connect informally with fellow sales and marketing leaders.
SME Honolulu, the host organization, is a nonprofit dedicated to enhancing the sales and marketing profession in Hawaiʻi. It offers educational programs, leadership development, and networking opportunities to foster relationships and knowledge sharing among professionals across various industries.
Sam Frentzel-Beyme, the event’s co-host, is the founder and CEO of Stellant Co., where he specializes in aligning modern technology strategies with business objectives. He is known for his practical, systems-driven approach aimed at helping leaders responsibly adopt emerging technologies, including AI, with a focus on long-term impact.
Covert Communication, represented by Anna Covert, is Hawaiʻi’s premier digital marketing agency. With expertise in digital advertising, branding, and business growth, Covert assists organizations in navigating complexities while protecting marketing investments to achieve measurable results. She is also an author and podcast host, discussing the interplay between marketing, technology, and leadership.
This upcoming event not only addresses the pressing need for a strategic approach to AI adoption but also reflects the growing importance of technology in shaping the future of marketing and operations. With its focus on leadership and informed decision-making, “Creating Your AI Blueprint” promises to equip local business leaders with the necessary tools to thrive in an increasingly digital economy.
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