Boomi, a leader in AI-driven automation, announced that TRENDS Promotional Products has unified over 50 custom applications and legacy systems using the Boomi Enterprise Platform. This integration creates a governed, near-real-time data backbone that will enhance decision-making and customer responsiveness. The new infrastructure not only streamlines current operations but also lays the groundwork for future initiatives such as forecasting and intelligent scheduling.
TRENDS, the foremost supplier of wholesale promotional products across Australia, New Zealand, and the Pacific Islands, has experienced significant growth, with revenue soaring from approximately NZ$10 million to NZ$130 million over the past decade. However, this rapid expansion led to a fragmented technology landscape characterized by custom applications and manual data flows that hindered visibility and slowed reporting, increasing operational risk.
“We’ve grown fast, but the complexity behind the scenes grew faster,” said Jonathan Elliott, Chief Information Officer at TRENDS. “We had dozens of bespoke integrations stitched together. Every change required effort and created new risk. Our goal was to build a foundation of data that would scale with the organisation, not hold it back.”
To address these challenges, TRENDS collaborated with integration partner Adaptiv to implement Boomi’s platform as a central integration layer, connecting a multitude of custom business applications and Microsoft Azure services. This integration allows for event-aware and scheduled pipelines to transfer trusted data from shop floor systems to an analytics environment in near-real time.
With TRENDS now using reusable integrations and governed processes, the organization has shifted from relying on bespoke solutions and manual workarounds to a more streamlined approach. Centralized monitoring and consistent error handling provide the IT team with a clear view of system dynamics, enabling proactive issue resolution and ensuring reliable data flow into key reporting tools.
This new backbone is already facilitating enhanced operations on the production floor. In TRENDS’ heat-press department, real-time machine data—including job information, temperature, and pressure settings—is streamed to dashboards, allowing supervisors to monitor performance and quickly identify issues that could impact quality or throughput.
“TRENDS brought scale and ambition, and our role was to put the right integration solutions and governance around it,” said Nikolai Blackie, Chief Technology Officer & Co-Founder at Adaptiv. “Once in place, they were able to move from concept to value far more quickly than expected. It’s shifted the perception of integration, from something that slows the business down to something that clears the path for better insight and faster decisions.”
Looking ahead, TRENDS aims to leverage the Boomi platform to integrate a new Product Information Management (PIM) system, enhancing product data quality, improving e-commerce experiences, and aligning with emerging Australian product-data standards. This integration fabric will also support future AI initiatives, including forecasting and intelligent scheduling.
“Whatever our future systems look like, the constant remains the same—the need for reliable, near-real-time data flowing between them,” Elliott said. “The Boomi Enterprise Platform lets us evolve without rebuilding connectivity every time. It gives the organisation room to grow.”
David Irecki, Chief Technology Officer for Asia Pacific & Japan at Boomi, stated, “Rapid growth is good, but brings its own operational pressures. When you’re running hundreds of bespoke jobs a day, fragmented integrations slow the business down. TRENDS has rebuilt that foundation, giving teams timely, trusted data and a platform that can support new markets, new products, and a launchpad for what comes next.”
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