Hyderabad: Digital marketing agency Digital Mojo, based in Hyderabad, is positioning itself as an AI-first, performance-driven partner for organizations focused on growth in a rapidly evolving digital landscape. Established in 2016, the agency operates from a central office near Lotus Pond in Banjara Hills and currently employs a team of 60 professionals who support a diverse portfolio of brands spanning multiple sectors.
Nearly 40% of Digital Mojo’s clientele comes from the real estate sector, but the agency also collaborates extensively with firms in education, healthcare, food and beverage, B2B, and IT products. Its primary emphasis lies in lead generation and delivering measurable business outcomes for its clients.
The agency is divided into two distinct wings: Digital Mojo, which specializes in performance marketing and demand generation, and Mojo.buzz, its branding arm that focuses on brand storytelling, inception, and architecture for businesses looking to create long-term value and recall.
A cornerstone of Digital Mojo’s operational strategy is its commitment to integrating artificial intelligence into marketing workflows. The agency utilizes its in-house analytics ecosystem, Mojo Analytica, along with a proprietary framework known as NOW (Network Outreach Workflow). This approach streamlines campaign execution, audience targeting, and optimization, enabling brands to leverage data for informed decision-making rather than relying on guesswork.
“As Hyderabad grows, competition grows with it. Digital marketing today is not a luxury — it is a must. Businesses either market or perish,” stated Dhiraj Merani, Founder and CEO of Digital Mojo. He noted that companies in high-growth areas such as Madhapur, Hitech City, and the Financial District are increasingly looking for partners who have a strong grasp of both performance metrics and brand narrative.
Observers of the industry are noting significant shifts in platform dynamics, characterized by the rise of services like YouTube Premium, Instagram subscriptions, and creator-led ecosystems. As a result, brands are compelled to find a balance between organic storytelling, influencer collaborations, and paid performance campaigns. Digital Mojo’s model seeks to bridge this gap by merging storytelling with ROI-focused performance marketing, rather than treating these elements as separate agendas.
With an ISO 9001 certification, Digital Mojo has established itself as a recognized partner with major advertising platforms, including Google and Meta. Over the years, the agency has worked with leading developers and enterprise-level clients throughout India, particularly those interested in structured digital funnels and scalable acquisition systems.
As West Hyderabad continues to attract startups, global capability centers, and real estate investments, the demand for strategic digital execution is projected to grow. Agencies that effectively combine local market understanding with technology-led execution will likely play a pivotal role in this transition as businesses seek to navigate the complexities of digital marketing in a competitive landscape.
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