The Growth Hub has announced a collaboration with Cosmic to offer two free online webinars aimed at supporting businesses, particularly those in the High Street and Town Centre sectors across Devon, Plymouth, and Torbay. The webinars, to be conducted via Microsoft Teams, are set to enhance digital marketing skills and explore the integration of artificial intelligence in marketing strategies.
The first session, titled “Introduction to Digital Marketing,” is scheduled for March 18 from 9:30 a.m. to 11:30 a.m. This interactive workshop promises to deliver practical insights into the fundamentals of digital marketing. Participants will learn about key principles, including effective channels for audience engagement, the customer journey, SEO best practices for improving online visibility, and strategies for creating compelling social media profiles. This foundational knowledge aims to equip businesses with the necessary tools for future success in an increasingly digital marketplace.
The second webinar, “Smarter Marketing with AI,” will follow on March 25, also from 9:30 a.m. to 11:30 a.m. This session is tailored specifically for high street and town centre businesses looking to leverage artificial intelligence for marketing endeavors. The workshop aims to transform ChatGPT from a basic chatbot into a sophisticated content creation assistant, capable of understanding brand tone and personality. Participants will engage in a hands-on learning experience, featuring real-world examples and a live demonstration on setting up their own AI assistant. The goal is to empower attendees with practical tools they can implement immediately, fostering more efficient content production.
Moreover, the workshop will address how to utilize AI safely and responsibly while protecting sensitive information. This dual focus on effectiveness and ethical considerations highlights the increasing importance of responsible AI usage in business practices.
Both webinars are free to attend, reflecting a broader initiative to support local businesses in adapting to the evolving technological landscape. As traditional retail faces challenges from e-commerce and changing consumer behaviors, such educational opportunities are crucial for fostering resilience and innovation.
As companies navigate the complexities of digital marketing and AI integration, these workshops offer a timely resource. By providing knowledge and tools to harness digital opportunities, the Growth Hub and Cosmic are contributing to the sustained growth and adaptation of local businesses in Devon, Plymouth, and Torbay.
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