TAMPA, Fla., Nov. 26, 2025 /PRNewswire/ — Ashley, North America’s largest furniture store brand, has launched a fully transactional shopping experience via Perplexity, an AI-powered answer engine. This innovative platform allows customers to search for and purchase products in a single step, integrating PayPal’s payment technology to facilitate a seamless transaction process from search to checkout.
With this launch, Ashley positions itself as one of the first major furniture retailers to offer direct purchasing capabilities within an AI-driven search environment. Customers can engage in a conversation with the AI to receive product recommendations, explore curated selections, add items to their cart, and complete their payment—all within a unified interface. A product demo is available for those interested in experiencing this new shopping model.
“This moment signals where retail is headed—and where Ashley intends to lead,” stated Chad Spencer, CEO of Ashley Global Retail. “AI-powered commerce gives us the ability to anticipate guest needs, personalize in real-time, and deliver a seamless experience from discovery to purchase.”
The design prioritizes user simplicity, leveraging PayPal’s trusted payment capabilities, including fraud protection, to ensure a secure shopping experience. As an increasing number of consumers initiate their furniture searches on AI platforms like Perplexity, Ashley’s new offering aims to establish the brand at the forefront of agentic commerce.
“For us, innovation always starts with the customer,” said Nick Lezin, Senior Vice President of eCommerce at Ashley Global Retail. “By offering a fully shoppable experience within Perplexity, we’re removing friction and giving customers a smarter, more intuitive way to shop Ashley.” This commitment to customer-centric innovation underscores Ashley’s ongoing investment in next-generation commerce, reflecting the evolving expectations of today’s digital-first shoppers.
As part of the launch, Ashley is incentivizing early adopters. Customers who complete their first purchase using PayPal within Perplexity from 9:00 am ET on November 25, 2025, to 11:59 pm ET on December 1, 2025, will receive 50% back on their purchase, up to $50. Full terms and exclusions are provided online.
Ashley’s transformation aligns with broader trends in retail where AI’s integration is becoming increasingly significant. The ability to facilitate a complete shopping experience through a conversational interface not only enhances customer engagement but also streamlines the buying process in a highly competitive market. Such innovations are likely to reshape the landscape of online retailing, as consumers become more accustomed to shopping through AI-assisted platforms.
Ashley, established as a leader in home furnishings, has over 1,100 store locations across 70 countries. Its dedication to being a trusted partner for home design continues to drive its expansion and innovation in the marketplace. Consumers can explore Ashley’s offerings online at www.ashley.com and connect via social media platforms such as Instagram, Facebook, YouTube, and TikTok.
With over 25 years of experience, PayPal has continuously transformed commerce on a global scale. Its innovative solutions enhance the experience of moving money and shopping, empowering consumers and businesses in approximately 200 markets worldwide. For more information, visit PayPal’s official websites.
This launch not only signifies a notable advancement for Ashley but also serves as a testament to the growing influence of AI in transforming traditional retail practices. As technology continues to evolve, the integration of AI in commerce is poised to become a standard, further enhancing the consumer shopping experience.
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