Tel Aviv, Israel, Jan. 12, 2026 (GLOBE NEWSWIRE) — The demand for advanced, AI-driven homeland security solutions is surging as global security threats grow increasingly sophisticated. KeepZone AI Inc. (“KeepZone”), a fully owned subsidiary of Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), has been established to extend Jeffs’ Brands’ reach beyond traditional e-commerce into the homeland security sector. By leveraging advanced artificial intelligence (“AI”), KeepZone aims to create integrated systems addressing modern challenges including border protection, safeguarding critical infrastructure, and enhancing public safety.
Recognizing the significant potential in the homeland security market, Jeffs’ Brands highlights a report from Fortune Business Insights indicating that the global security screening market was valued at $10.02 billion in 2025. The report projects growth to $10.71 billion in 2026, reaching $18.26 billion by 2034, with a compound annual growth rate (CAGR) of 6.9% during the forecast period. This strategic move to launch KeepZone, formerly Jeffs’ Brands Holdings Inc., positions the Company to leverage AI for proactive threat mitigation, aiming to create systems that reduce human intervention while maximizing efficiency.
Since its inception, KeepZone has made notable strides in the homeland security sector, evidenced by a series of strategic agreements. In December 2025, KeepZone entered into a definitive distribution agreement with Scanary Ltd., an Israeli leader in AI-radar threat detection. This agreement grants KeepZone exclusive distribution rights in Canada, Germany, and the UAE, as well as non-exclusive access in Spain and Italy for Scanary’s cutting-edge systems. These technologies employ 3D imaging and AI to screen up to 25,000 individuals per hour in open environments, detecting threats such as guns and explosives in under two seconds.
To enhance its leadership team, KeepZone appointed Alon Dayan as its Chief Executive Officer on December 8, 2025. With over 15 years of experience in security, defense, and cyber-tech, including founding L1-Systems Ltd. and stints at Elbit Systems, Dayan’s expertise is expected to play a crucial role in KeepZone’s international rollout.
A pivotal moment for the Company occurred during a live pilot at Pais Arena Jerusalem in December 2025, where KeepZone’s integrated system—utilizing Scanary’s technology alongside video analytics from Zorronet Ltd.—successfully screened over 2,600 attendees in a continuous-flow setup. This live demonstration detected concealed weapons, including pepper spray, showcasing low false-positive rates and seamless integration into existing security protocols.
KeepZone continued its expansion with a 12-month exclusive distribution agreement with Zorronet on December 15, 2025. This agreement allows KeepZone to distribute Zorronet’s Unmanned Robotic Control Room, an AI-powered autonomous Security Operations Center (SOC), in Mexico and Israel, with non-exclusive rights in Spain and the US. This platform merges sensors, cameras, drones, and IoT devices for real-time monitoring and proactive threat detection, making it particularly suitable for critical infrastructure and public venues.
In early January 2026, KeepZone diversified its offerings further by entering a six-month representation agreement with RT LTA Systems Ltd., an Israeli manufacturer of the SkyStar™ family of aerostats. This agreement permits KeepZone to promote and facilitate sales of RT’s combat-proven aerostat systems, which provide persistent aerial surveillance for border security and emergency response, complementing KeepZone’s ground-level technologies.
What distinguishes KeepZone is its role as an integrator of best-in-class technologies into cohesive solutions rather than isolated products. The Company combines frictionless threat detection, autonomous monitoring, and aerial surveillance to create comprehensive ecosystems for various security applications. This integration promises simplified procurement and reduced integration costs for clients, enhancing operational effectiveness.
As the landscape of homeland security evolves in response to rising geopolitical tensions and technological advancements, KeepZone is well-positioned for sustained growth. With an experienced CEO and a robust portfolio that spans detection, automation, and surveillance, KeepZone is not merely entering the market; it is poised to redefine it. Jeffs’ Brands anticipates that KeepZone’s endeavors will yield substantial value for shareholders while capitalizing on market dynamics through strategic partnerships.
As Jeffs’ Brands transitions into the global homeland security arena through KeepZone, the Company aims to deliver multi-layered security solutions worldwide, reflecting a commitment to innovation and responsiveness to emerging threats.
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