Edutech startup Freewillin, known for its artificial intelligence (AI) math problem bank solution Mathflat, has once again made a mark in the educational technology sector. The company was selected as part of the “2025 East Asia EdTech 150,” a prestigious list compiled by global education market research firm HolonIQ. This recognition marks Freewillin’s third consecutive year on the list, first appearing in 2023.
Every year, HolonIQ identifies innovative educational companies emerging from East Asia, and Freewillin stands out due to its robust technology and content infrastructure. The organization supports a wide array of educational institutions, from elementary to high school, enhancing the learning experience in mathematics through a comprehensive approach that includes foundational learning, mock tests, competitions, and achievement management.
This year, Freewillin has further expanded its learning ecosystem by integrating technology with content. The launch of the Naeshin Hall, the KMM Mathematical Competition, and the introduction of the KMM High Maternity Test have significantly broadened the company’s reach. Additionally, Freewillin has enhanced its customized learning functions based on extensive learning data, providing a systematic environment for teachers and students to manage the entire educational process—from diagnostics to evaluations and achievements. This holistic approach has garnered recognition for its educational efficacy and technological innovation, going beyond mere problem banks.
Kwon Ki-sung, CEO of Freewillin, commented, “The selection for HolonIQ’s East Asia Edutech 150 for three consecutive years is a testament to Freewillin’s unwavering commitment to the essential value of education, coupled with continuous technological innovation. We aim to revolutionize the learning experiences of both teachers and students, evolving into a significant player in the global education ecosystem.”
In addition to this accolade, Freewillin was also designated as the “2025 Best Edutech Company in the World” by U.S. Times earlier this year, marking its second consecutive year in that category. The company has also been recognized by the Financial Times as one of the “Top 500 Companies in Asia-Pacific High Growth.” Currently, Mathflat is utilized in over 9,000 educational institutions across the nation. The platform leads the math problem bank sector in terms of both sales and market share, boasting over 2.7 million cumulative users and more than 850,000 cumulative questions.
As the edutech landscape continues to evolve, Freewillin’s consistent recognition underlines the importance of innovation in educational technology. The company’s commitment to enhancing the learning process through AI-driven solutions positions it as a critical player in shaping the future of education in East Asia and beyond.
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