Flex has secured $60 million in a Series B funding round aimed at scaling its AI-native financial platform designed for middle-market business owners. This funding, led by Portage Ventures, is set to enhance the company’s capabilities in providing integrated financial solutions tailored to the complex needs of its target demographic.
Historically, the financial tools available to business owners have either catered to small enterprises with basic requirements or large corporations with dedicated operational teams. Flex seeks to bridge this gap by offering a comprehensive platform that encompasses both business and personal finances, all supported by intelligent systems that streamline decision-making.
“Our mission is to build the private bank ambitious business owners have always deserved,” said Zaid Rahman, Founder and CEO of Flex. He emphasized that while middle-market business owners employ 40% of Americans, the existing financial system has not been designed to address their intricate financial lives.
The recent funding round attracted participation from a coalition of global fintech investors, including Titanium Ventures, Wellington, Crosslink Capital, and others. Jake Bodanis of Portage Ventures remarked on Flex’s potential, stating, “The company has proven that middle-market business owners are both massively underserved and extremely valuable customers when given the right financial infrastructure.”
Flex is distinguished by its commitment to an AI-first approach. Rather than retrofitting AI onto existing legacy systems, the company is developing an intelligent “agent” architecture that emulates the functions of a complete financial team. This architecture powers five core product areas: private credit, business finance, personal finance, payments, and ERP. Features include advanced business-level underwriting, automated expense workflows, cash and treasury optimization, and real-time insights via Flex’s Owner Intelligence platform.
This innovative financial operating system aims to minimize manual tasks, enhance visibility, and provide actionable insights, thereby enabling business owners to make faster, informed decisions. Additionally, Flex’s approach allows for high capital efficiency, which is critical for its growth trajectory.
A key strength of Flex is its vertically integrated credit engine, facilitated by an AI-driven underwriting system. This enables the company to price risk accurately and offer appropriate capital access, addressing financial needs often overlooked by traditional banks. Notably, the Flex Net-60 Credit Card provides extended payment options and serves as an entry point for customers. Many who adopt this product subsequently engage with other offerings within Flex’s ecosystem, fostering a more streamlined financial environment.
The latest funding will facilitate further product expansion and the scaling of its AI agent infrastructure, aligning with Flex’s long-term vision of creating a comprehensive financial platform designed for middle-market business owners. The goal is not just to support these owners in their current ventures but to assist them in building generational wealth.
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