Concentrix Corporation, a global technology and services leader, has been recognized as a Leader in NelsonHall’s 2025 NEAT research for Transforming Business Operations with Generative AI (GenAI). This accolade underscores Concentrix’s effectiveness in assisting clients to reimagine their operations, fostering simpler and smarter customer interactions through advanced GenAI technologies.
The assessment evaluated how well companies can deliver results today and in the future. In this evaluation, Concentrix excelled in GenAI innovation, operational transformation, and measurable results for clients, earning a top position in both categories.
Mike Smart, Senior Analyst at NelsonHall, noted that “Concentrix was identified as a Leader in GenAI-Enabled Operational Transformation based on its ability to enhance business process services with its iX Hello™ platform, particularly in customer experience.” He emphasized the company’s strong expertise in customer experience (CX) strategy and processes, which aligns closely with the needs of GenAI-driven knowledge systems. This positions Concentrix to provide solutions that enhance response accuracy and bolster customer support operations.
Chris Caldwell, President and CEO of Concentrix, commented on the significance of the recognition, stating, “It’s important to ask bigger questions of technology – it’s not just about what’s possible, but what’s going to drive meaningful results for brands and the teams behind them.” He highlighted the integration of the company’s deep expertise in customer interactions into the iX Hello platform, aimed at evolving client-customer interactions. Caldwell expressed pride in the transformations achieved and acknowledged industry recognition of these advancements.
The iX Hello platform, engineered for immediate impact, allows teams to deliver exceptional, meaningful interactions at scale. According to NelsonHall, the product demonstrates tangible results, including a 10% increase in first-answer accuracy, a 15% reduction in agent search time, and up to 80% quicker completion of key tasks. One notable case revealed that a client experienced a 57% increase in digital support while voice calls decreased by 30%, illustrating how the right technology can fundamentally alter operational dynamics.
This recognition by NelsonHall comes at a pivotal time as businesses increasingly turn to GenAI to enhance operational efficiency and customer engagement. The deployment of such innovative technologies not only addresses immediate operational challenges but also positions companies like Concentrix at the forefront of a rapidly evolving landscape. As the demand for more adaptable and responsive customer service solutions grows, the integration of GenAI into business operations is likely to become a critical factor in maintaining competitive advantage.
With Concentrix leading the charge in GenAI-driven operational transformation, industry watchers will be keen to observe how the company continues to innovate and deliver value to its clients. As businesses across various sectors look to harness the power of AI, the strategies and results demonstrated by Concentrix could serve as a blueprint for success in the digital age.
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