In a significant convergence of SEO expertise, Matt Diamante, Edward Sturm, and Jake Tlapek gathered on February 6, 2026, for a two-hour episode of The Edward Show, diving deep into agency growth, AI workflows, and the evolving landscape of digital marketing. This notable episode marked the first time these prominent SEO creators, who collectively reach millions of followers across platforms like TikTok, Instagram, and YouTube, engaged in such an in-depth discussion.
Diamante, founder of a 25-person SEO agency and author of the influential book Get Found, shared insights on his marketing strategies, including the unexpected impact of a single $80 press release that elevated his book’s visibility in Google’s AI Overviews. This real-time example highlighted the often underestimated power of press releases for enhancing SEO visibility. “If you look at the search results for almost any niche, you’ll see that nobody is doing SEO properly,” Diamante remarked, pointing out that the relative lack of expertise in the field makes SEO one of the most effective marketing channels available.
The discussion also emphasized the innovative approaches adopted by Sturm and Tlapek. Sturm detailed his method of tracking competitor strategies through a comprehensive spreadsheet, a practice he asserts has significantly improved his video performance. He shared how filming content in casual settings such as restaurants and cafes has yielded better engagement compared to traditional studio setups. Tlapek, who leads a 39-person agency that has reportedly added approximately $450,000 in monthly recurring revenue since early 2025, discussed a shift in his agency’s offerings. By bundling SEO services with paid advertisements, Tlapek has achieved a remarkable 96% client retention rate. He also outlined a straightforward growth strategy: posting two organic videos daily for 30 days, then transforming the top performers into ads—an approach that generates about 50 leads each week for his agency.
As the conversation unfolded, Diamante highlighted the transformative role of AI in shaping SEO workflows. He described a system where AI manages key processes such as keyword research, competitive analysis, content creation, and internal linking, streamlining traditional practices. Despite the rise of AI tools, Diamante emphasized the importance of hands-on keyword research to uncover undervalued opportunities within a niche. Sturm echoed this sentiment, noting even high-value keywords often suffer from poor optimization by top-ranking sites. Diamante maintains a rigorous content schedule, producing three to five original pieces daily across multiple platforms.
The trio also addressed the increasing significance of social SEO, with Tlapek explaining his shift to opening videos with searchable phrases to maximize visibility and capture lifetime views. They explored how Google is now crawling social video content, generating meta descriptions from spoken transcripts, indicating a rapid convergence of social media and traditional SEO practices. This development reflects a broader trend where the boundaries between various forms of content continue to blur, creating new opportunities for marketers.
The episode concluded with a strong emphasis on the evolving nature of digital marketing. As SEO strategies adapt to incorporate AI tools and social media dynamics, experts in the field are tasked with staying ahead of the curve to maximize their effectiveness. The discussion serves as a reminder of the ongoing potential for innovation within SEO, highlighting the necessity for marketers to embrace emerging technologies and methodologies.
About Matt Diamante
Matt Diamante is the founder of HeyTony, a 25-person SEO agency, and a recognized author of Get Found, which has gained traction within the digital marketing community. Since January 2023, he has been producing daily SEO and marketing content on social media platforms, reaching hundreds of thousands of viewers.
About The Edward Show
The Edward Show, hosted by Edward Sturm, is a daily podcast dedicated to discussing SEO, digital marketing, and entrepreneurship. Episode 945 marks an impressive streak of 945 consecutive episodes, featuring insights from leading figures in the marketing and SEO space.
As the digital marketing realm continues to evolve, the insights shared by Diamante, Sturm, and Tlapek will undoubtedly influence upcoming strategies and highlight the importance of adaptability in an ever-changing environment.
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