NEW YORK, Dec. 10, 2025 /PRNewswire/ — Mindbody, a prominent experience technology platform catering to the fitness, wellness, and beauty sectors, has unveiled a strategic partnership with Attentive, an AI marketing platform renowned for its 1:1 personalization capabilities. This collaboration will enable thousands of Mindbody users to leverage Attentive’s advanced SMS and email marketing tools, integrating them directly into the Mindbody platform. The goal is to transform daily client interactions into personalized marketing journeys that enhance engagement and drive revenue for fitness and wellness enterprises.
Available at no extra cost to Ultimate and Ultimate+ subscribers, this integration combines Attentive’s sophisticated marketing capabilities with Mindbody’s specialized software and data. This combination aims to streamline client acquisition, engagement, and retention processes for businesses of all sizes.
Fritz Lanman, CEO of Playlist, Mindbody’s parent company, emphasized the importance of SMS and email in member engagement within the fitness and wellness industry. “This year, our customers reported that SMS and email are the two most effective channels for member engagement, but many lack the time and resources to use them consistently,” he stated. He also remarked on Attentive’s strengths in enabling businesses to connect with clients quickly and effectively, making the partnership particularly beneficial for operators seeking measurable growth.
Early users of the integration have reported significant improvements in their operations. The Tox, a multi-location wellness brand, noted a 60% increase in first-time visits, while smaller businesses participating in the beta phase indicated thousands in new monthly revenue. These results were aided by automated campaigns that successfully converted new subscribers into paying clients, with average opt-in conversion rates reaching 46% in October 2025.
“Consumers want genuine, personalized connections with brands they trust, especially in the fitness and wellness space,” commented Amit Jhawar, CEO of Attentive. He added that the partnership allows operators to transform client interactions into timely and personalized messages across both SMS and email channels. This integration aims to offer Mindbody customers a user-friendly marketing platform capable of deepening client relationships and ensuring repeat business.
The integrated features allow operators to automate personalized outreach through SMS and email campaigns based on real-time client behaviors, such as visits or lapses in activity. Additionally, businesses can grow and convert their audiences automatically by capturing leads via built-in web and social sign-up tools, followed by targeted follow-ups to turn prospects into paying clients. The platform enables multi-channel marketing from a single dashboard, which enhances engagement and booking opportunities.
Mindbody’s data insights further empower users to execute smarter marketing strategies, allowing businesses to re-engage lapsed clients or reward loyal patrons effectively. This partnership aims to simplify the marketing process for fitness and wellness operators, easing the burden often associated with traditional marketing efforts.
As marketing can often become overwhelming, especially for smaller businesses, this integration is designed to eliminate barriers by merging Attentive’s enterprise-grade automation and AI capabilities with Mindbody’s extensive client data and industry-specific workflows. This approach enables businesses to execute sophisticated marketing campaigns while maintaining visibility into performance metrics, lead management, and booking statistics—all consolidated within one platform.
In conclusion, the collaboration between Mindbody and Attentive not only enhances marketing efficiency for wellness businesses but also redefines operational possibilities within the industry. As they continue to empower businesses of various sizes with streamlined, data-driven marketing strategies, the partnership is poised to drive measurable growth and reshape how fitness and wellness enterprises engage with their clients.
About Mindbody
Mindbody is a leading experience technology platform for the fitness, wellness, and beauty industries. For over 20 years, it has supported businesses—from local studios to global franchises—in optimizing operations and promoting growth. With over 2.8 million active users, the Mindbody app facilitates the discovery, booking, and purchase of wellness experiences at gyms, studios, spas, salons, and health centers worldwide. Visit www.mindbodyonline.com for more information.
About Attentive
Attentive® is an AI marketing platform that specializes in 1:1 personalization, reshaping how brands connect with customers. Its technology enables brands to create actionable moments, driving revenue and loyalty through unified customer data and expert support. Attentive serves numerous global brands, including Crate and Barrel and Urban Outfitters, and supports billions of interactions across various industries. For further details or to request a demo, visit www.attentive.com.
SOURCE Mindbody
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