Validity has introduced an AI-driven platform named Engage, aimed at transforming the email marketing landscape by helping brands anticipate outcomes and streamline their campaigns. The product was unveiled during the Litmus Live 2026 event, with the intention of allowing marketers to “see what’s coming, act fast, and deliver better campaigns with far less friction,” according to Mark Briggs, Validity’s founder, chairman, and CEO.
Engage leverages an extensive data network, analyzing over 2.5 billion data points daily, to provide insights that go beyond traditional methods. This capability is designed to alleviate the creative and compliance challenges that often bog down email marketers. The platform includes several innovative features: the Ignite Agent identifies and rectifies rendering, coding, and compliance issues before emails are dispatched; the Guardian Agent monitors subscriber experience and deliverability; the Expression Agent generates on-brand copy and variations for subject lines and calls to action; and the Insight Agent compares senders against competitors while highlighting missed revenue opportunities.
In addition to Engage, Validity has expanded its deliverability capabilities within the Litmus platform. Following Validity’s acquisition of Litmus last year, users can now access aggregated data regarding inbox, spam, and tab placements from their recent campaigns. Cynthia Price, the senior vice president of marketing at Validity, emphasized the need for marketers to have clear insights into deliverability: “Email marketers need clear answers about deliverability, beyond the surface-level metrics provided by ESPs.” She added that with the integration of inbox placement and campaign-level deliverability insights, Litmus serves as a comprehensive solution tailored for enterprise customers.
The increasing complexity of email marketing necessitates tools that can deliver actionable insights in real-time. As the digital landscape evolves, marketers find themselves facing a myriad of compliance and creative risks that often require manual intervention, slowing down the campaign process. Engage’s AI capabilities aim to mitigate these risks by providing timely alerts and solutions, thus allowing marketers to focus more on creative strategies and less on troubleshooting.
As more companies recognize the importance of data-driven decision-making in marketing, platforms like Engage may become essential in helping brands maintain competitive advantages. The intersection of AI and marketing is not just about automating processes but also enhancing the overall effectiveness of campaigns. By harnessing the power of advanced data analytics, marketers can optimize their strategies and improve outcomes.
Looking ahead, the launch of Engage reflects a broader trend in the marketing technology sector, where AI applications are increasingly seen as vital tools for navigating the complexities of consumer engagement. As the demand for sophisticated marketing solutions grows, Validity’s focus on integrating comprehensive analytics with user-friendly interfaces may set a new standard in the industry, encouraging other firms to follow suit in leveraging AI to enhance marketing effectiveness.
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