4by4 Inc. is set to showcase its latest innovation, PIXELL Live Streaming, at the upcoming Inter BEE 2025, the premier international exhibition for broadcasting and media technologies in Japan. This cutting-edge technology utilizes advanced deep learning algorithms to enhance video quality in real time, making it an attractive solution for broadcasters, OTT services, and streaming platforms.
Hailing from Chiba, Japan, 4by4 Inc. is a recognized leader in AI-driven video enhancement solutions. At this year’s event, the company will proudly present the world’s first real-time AI video enhancement system specifically designed for live broadcast environments.
4by4 Inc. to Showcase “AI PIXELL Live Streaming” – AI Video Enhancement Technology at Inter BEE 2025
PIXELL Live Streaming leverages sophisticated deep learning models developed by 4by4 to analyze each video frame in real time. It performs a series of enhancements including super-resolution, denoising, deblurring, and sharpening, all within a unified processing framework. This not only ensures high-quality video delivery but also optimizes the streaming of content in 4K and 8K resolutions, significantly reducing both bitrate and file size without sacrificing visual fidelity.
Unlike traditional post-production tools that enhance video quality after recording, PIXELL operates in-stream, directly improving live content during transmission. This innovation allows for crisp and clear visuals even under constrained network bandwidth, making it particularly suitable for sports, news, live events, and remote production scenarios.
The PIXELL platform is designed for versatility, available as a SaaS solution, through an API, or as an on-premise integration. This flexibility enables smooth deployment across various cloud-based or local streaming infrastructures. Additionally, 4by4’s proprietary architecture guarantees compatibility with standard streaming protocols and professional broadcast codecs.
At Inter BEE 2025, 4by4 Inc. aims to highlight how AI can transform real-time media processing, enhancing operational efficiency while offering a superior viewing experience. Attendees can expect live demonstrations at the company’s booth, showcasing the seamless integration of PIXELL AI into live streaming workflows. The demonstrations will provide visual comparisons between original streams and those enhanced through AI technology, underscoring the impact of real-time video enhancement.
Exhibition Details
Event: Inter BEE 2025 (International Broadcast Equipment Exhibition)
Venue: Makuhari Messe, Chiba, Japan
Dates: November 19–21, 2025
Booth: Hall 7, # 7402
Exhibitor: 4by4 Inc.
Main Exhibit: PIXELL – AI Live Streaming & Media Enhancement Platform
As technology continues to evolve, the introduction of PIXELL Live Streaming by 4by4 Inc. represents a significant advancement in the field of live broadcasting, promising to meet the growing demands for high-quality, low-latency video streaming. This innovative solution could redefine the standards of live media production, offering both enhanced viewer experience and operational efficiencies.
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