Just a day after Google unveiled a Pro tier for its Lyria 3 music generation model, Artlist, a competitor to Epidemic Sound, announced its integration of the models into its platform. The Tel Aviv-based company, which counts major technology firms including Google, Amazon, and Microsoft among its clients, revealed on March 26 that users can now generate “original, studio-quality songs” from text prompts or up to ten image inputs.
On March 25, Google introduced Lyria 3 Pro, which is capable of producing tracks lasting up to three minutes. The tech giant aims to position this technology as a potential alternative to royalty-free production music services, suggesting that creators could leverage it to generate “personalized tracks for vlogs, podcasts, or tutorial videos.”
For Artlist, which claims to serve over 50 million creators and global brands, the integration of Lyria 3 and Lyria 3 Pro expands its AI Toolkit. This addition allows Artlist to offer music generation alongside its existing AI video, image, and voiceover capabilities, all within a single platform.
The company, backed by KKR after a $48 million funding round in June 2020, also acquired the digital assets marketplace platform Motion Array for $65 million that same year. Artlist asserts that the update enables creators to produce “high-end video content faster, removing traditional barriers between idea, production, and final delivery.”
The new system supports multiple genres, including cinematic scores and pop, and can produce vocals with lyrics in any language. Creators have the ability to control every aspect of a track, such as intros, verses, choruses, and endings, or they can generate complete tracks up to three minutes long. It also supports shorter 30-second cuts, which are particularly useful for social media and advertising campaigns.
The integration of Lyria is available across Artlist’s subscription tiers. The AI Starter plan costs $11.99 per month, enabling subscribers to create about 103 videos or 110 songs. The AI Professional tier, priced at $89.99 per month, accommodates up to five members and allows users to create up to 1,125 videos or about 1,200 songs each month. An Enterprise tier is also available, which provides access for an unlimited number of team members.
Artlist emphasizes that content produced via its platform is “commercial-ready and fully licensed.” While Google did not specify how Lyria 3 was trained, the company has been cautious in its presentation of the model’s training data. Last week, it reiterated that the design and training of Lyria 3 utilized materials that “YouTube and Google have a right to use under our terms of service, partner agreements, and applicable law.”
“By adding AI Music into our AI Toolkit, we are giving creators a more powerful, integrated set of tools to produce high-end video content at scale. Our goal is to make every stage of video production seamless and professional, ensuring creators have everything they need to bring their vision to life,” said Ira Belsky, Co-Founder and Co-CEO of Artlist.
Google further clarified in its blog post that “to protect original expression, Lyria 3 and Gemini do not mimic artists; if a prompt names a creator, the model takes that as broad inspiration.” The company employs filters to check outputs against existing content, advising users to adhere to its Terms of Service and generative AI prohibited use policies, which prevent violations of intellectual property and privacy rights. Reports from Billboard in January 2024 indicated that Google had previously trained its AI music models on copyrighted recordings before negotiating licensing deals with rights holders.
Ira Belsky remarked that the expansion of Artlist’s AI offerings aims to deliver greater value and creative freedom to creators. The integration of AI music into its toolkit represents a significant step in the evolution of digital content creation, positioning Artlist as a prominent player in the rapidly changing landscape of video production.
As AI technology continues to reshape creative industries, the collaboration between Artlist and Google may pave the way for new standards in music production, further blurring the lines between traditional music creation and AI-generated content.
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