Two key leadership appointments underscore the company’s focus on best-of-class innovation as a core driver for future growth
NEW YORK, Feb. 10, 2026 /PRNewswire/ — Mile Marker, the independent media agency redefining how data, technology, and media drive performance, today announced that Tony Russo is taking the role of Vice President of AI Innovation & Strategy while David Grey joins as Senior Director of Analytics.
These advancements build on an already pivotal first year for the agency, which included the recent strategic hires of Neil Smith as EVP of Growth and Emilie Vasu as Vice President of Business Development.
Since launching in February 2025, Mile Marker has blended human expertise with a technology mindset, positioning itself to support ambitious brands while leading them into the future of AI-driven analytics and media strategy. The agency is doubling down on innovation as a fundamental differentiator in the marketplace.
In his new role, Russo, previously Director of Analytics, will oversee the development of advanced infrastructure and AI-enabled capabilities that cement Mile Marker’s leadership in next-generation analytics and strategy. Coming from The Gate Worldwide, Grey brings over 16 years of experience across finance, insurance, e-commerce, and QSR brands. He will enhance Mile Marker’s proprietary Relay platform with AI-enhanced forecasting, full-funnel measurement, and customer acquisition insights that deliver deeper client value. Relay is an open, customizable platform designed to facilitate easier AI adoption and scaling.
“We continue to invest in our Relay team – including in AI enablement – to move beyond media metrics and focus on real business impact,” said Anthony Costanzo, Chief Analytics Officer of Mile Marker. “By improving our internal systems and connecting data across channels, we’re empowering our teams to deliver clearer, more actionable insights—while keeping our clients ahead of the curve in an increasingly complex media environment.”
These appointments come as Mile Marker continues to expand its client roster and technology stack, with recent wins including Hiscox, Lansinoh, Earth Breeze, and Bridges. This expansion reflects the agency’s ability to deliver performance-driven insights and creative solutions across sectors. The combination of strategic growth leadership from Smith and Vasu with the technical depth of Russo and Grey reinforces Mile Marker’s commitment to innovation without sacrificing accountability or integrity.
Mile Marker is positioning itself as a leading media agency built for the ambitions of growth marketers, offering a wide range of capabilities, simplified access to data profiles, and a carefully layered technology stack that holds accountable its media plans and the humans behind them. The agency aims to deliver measurable, impactful business outcomes with true integrity. Its client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, visit www.milemarkeragency.com.
Press Contact:
Hank Kim
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SOURCE Mile Marker LLC
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