Samsung Electronics has decided against listing its India business for the foreseeable future, opting instead to intensify its focus on artificial intelligence (AI) integration across its product range and expand consumer finance offerings to drive growth in a key market. The South Korean electronics giant emphasized its commitment to internal expansion and long-term investments over pursuing capital through an initial public offering (IPO).
In a recent interview with PTI, JB Park, President and CEO of Samsung Southwest Asia, confirmed that the company currently has no plans to enter the Indian capital markets. “No, we do not have any such plans as of now,” Park stated in response to a question about a potential IPO, contrasting Samsung’s approach with that of peers like Hyundai Motor India and LG Electronics, which have recently gone public to bolster their local presence.
Park highlighted that Samsung prefers to finance its growth through internal accruals and alternative funding options such as institutional borrowing and corporate bonds. “There are multiple options to get working capital in place. IPO is not the plan for Samsung,” he noted, reaffirming the company’s confidence in its long-term strategy for India while maintaining greater control over its operations and finances.
As part of its ongoing commitment to the Indian market, Samsung is also enhancing its manufacturing capabilities in the region. The company has applied under the production-linked incentive (PLI) scheme to produce mobile phone display components locally. Samsung already operates its largest smartphone manufacturing facility globally in Noida, which has increasingly evolved into an export hub.
A significant component of Samsung’s growth strategy is its consumer finance division, Finance+. The company currently offers interest-free equated monthly installments (EMIs) on smartphones, with plans to expand this offering to home appliances such as televisions and washing machines. Park revealed that over 40% of Samsung’s smartphones in India are sold via Finance+, a segment experiencing approximately 10% annual growth. He described this initiative as a vital growth driver, particularly in rural markets across northern and northeastern India.
Looking ahead, artificial intelligence is set to play a central role in Samsung’s future product offerings. Park announced that several AI-driven innovations will be presented at CES 2026 in Las Vegas next month. These include enhancements to AI-enabled appliances like the AirDresser, Laundry Combo, WindFree Pro Air Conditioner, and Jet Bot Steam Ultra robot vacuum, all of which will feature a blend of hardware improvements and AI-focused personalization.
In the kitchen segment, Samsung plans to introduce an upgraded AI Refrigerator Family Hub, which will integrate Google Gemini for the first time, allowing for improved on-device food recognition and management. Additionally, the company will expand its Micro RGB TV lineup, aiming to set new standards in premium home entertainment.
Park underscored India’s significance in Samsung’s global innovation ecosystem, noting that the company employs over 10,000 engineers across three research and development centers and a design facility in the country. This workforce plays a crucial role in product development for both local and international markets.
As Samsung continues to expand its presence in India, its strategic focus on AI and consumer finance suggests a robust roadmap for growth in the world’s second-most populous country. The company’s commitment to deepening its local manufacturing capabilities and leveraging advanced technology positions it well to meet the evolving demands of Indian consumers while competing effectively in an increasingly dynamic market.
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