McDonald’s is making significant strides in integrating AI technology into its services and operations. The fast-food giant’s CEO, Chris Kempczinski, indicated that the company aims to use AI to enhance order accuracy, speed, and overall efficiency. “We’ve got a number of teams looking at how we can use AI to deliver an even better experience for our customers and for our crew members,” Kempczinski told Technology Magazine.
Although McDonald’s has not fully implemented its AI initiatives, it has begun experimenting with AI chatbots for ordering. This exploration into AI reflects a broader trend in the fast-food industry, where companies are looking to technology to streamline operations and improve customer interactions.
One of McDonald’s notable AI investments includes the deployment of “AI-powered tech through Accuracy Scales.” These scales are designed to compare the actual weight of a customer’s order with the expected weight, ensuring greater accuracy in order fulfillment. The company reported in a 2025 statement that it has already rolled out this system across thousands of restaurants, particularly in drive-thru and delivery channels, with plans for further expansion.
Despite these advancements, the implementation of AI chatbots for ordering has faced challenges. McDonald’s made headlines in 2024 when it ended a partnership with IBM after two years due to the chatbots’ lackluster performance. The intention was to utilize AI to take customer orders at the drive-thru, alleviating pressure on staff. However, the accuracy rate was found to be around 80%, falling short of the 95% target the chain aimed for.
In addition to operational efficiency, McDonald’s is leveraging AI to enhance customer engagement through its app and the MyMcDonald’s Rewards program. By utilizing AI to personalize marketing offers to individual customers, the company aims to strengthen consumer loyalty among repeat visitors. According to New Food Magazine, this tailored approach is part of McDonald’s broader strategy to improve digital interactions and engagement.
As the fast-food industry continues to embrace artificial intelligence, McDonald’s efforts to integrate this technology signal a shift in how restaurants may operate in the future. The focus on enhancing order accuracy and customer experience through AI not only reflects the changing landscape of consumer expectations but also underscores the competitive pressures within the industry. With further advancements on the horizon, McDonald’s positioning in the AI domain may serve as a bellwether for the broader adoption of technology in fast-food and retail sectors.
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