Linnworks, a leader in the Connected CommerceOps sector, has announced the launch of Spotlight AI, the inaugural product in its new Commerce Ops Intelligence portfolio. This innovative AI-driven capability is set to transform how retailers manage operational tasks by automating repetitive processes, thereby reducing risk and facilitating data-driven decision-making. Spotlight AI is scheduled for a platform-wide rollout on January 20, making it available to all Linnworks customers.
Spotlight AI continually analyzes operational workflows to pinpoint manual actions, diagnose inefficiencies, and recommend the most impactful automations. Early adopters of the feature reported savings of more than 30 hours per month by implementing automation rules based on the tool’s recommendations. By targeting measurable automation, Spotlight AI aims to eliminate operational blind spots, especially as order volumes increase.
“Retailers shouldn’t have to choose between growing fast and operating reliably at scale,” said Jon Bahl, Chief Executive Officer at Linnworks. “Spotlight AI gives our customers visibility into where manual work is still slowing them down and provides clear, actionable guidance on what to automate next. It’s a major step toward helping brands scale with confidence.”
As e-commerce brands expand, many mistakenly believe their operations are fully automated, yet the complexity of scaling often leads to increased manual work. Spotlight AI addresses this challenge by continuously identifying and eliminating operational inefficiencies, thus bridging the gap between scalability and risk management. The tool offers precise recommendations that clarify which tasks to automate and the rationale behind these choices. This proactive approach helps identify optimization opportunities while mitigating risks before they escalate, exempting teams from the burdensome task of manual audits.
“Most businesses don’t realize how much manual work still exists in their day-to-day operations, and each manual action introduces a risk,” noted Diana Nolting, Chief Product Officer at Linnworks. “Spotlight AI was built to surface those blind spots automatically and turn them into practical automation opportunities to reduce risk. By embedding continuous optimization directly into the platform, we’re making automation more accessible, measurable, and impactful for our customers.”
Spotlight AI represents a crucial advancement in Linnworks’ broader strategy to automate the entire order lifecycle, enabling e-commerce brands to scale efficiently while maintaining operational accuracy and resilience. As the digital marketplace continues to evolve, tools like Spotlight AI could redefine how retailers approach growth and operational integrity.
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