NEW YORK, Feb. 3, 2026 /PRNewswire/ — Socialhub.AI has launched its next-generation Customer Intelligence Platform (CIP), alongside a strengthened partnership with Microsoft, solidified through a multi-year Microsoft Azure Consumption Commitment (MACC). The announcement occurred during NRF 2026 at a joint showcase event in Microsoft’s New York office.
In an era where retailers face challenges from fragmented customer relationship management (CRM), customer data platforms (CDP), and marketing systems, Socialhub.AI’s AI-native CIP aims to serve as a cohesive intelligence layer. This platform connects data, decision-making, and activation in real time, enabling businesses to transcend disparate tools and dashboards. Built entirely on Microsoft Azure, the CIP advocates for a continuous, closed-loop customer intelligence model spanning the entire customer lifecycle.
During the launch event, Socialhub.AI showcased how its CIP consolidates customer data from diverse sources—including CRM, point of sale (POS), e-commerce, web, mobile applications, and social media platforms—into an AI-ready semantic layer. The platform’s multi-agent AI engine continuously analyzes customer signals, predicts intent and behavior, and identifies next-best actions, which are orchestrated in real time across more than 50 channels such as email, SMS, web personalization, loyalty programs, and call centers.
This innovative multi-agent architecture acts as an “AI team-in-a-box,” with specialized agents aiding in strategy development, analytics, campaign design, and loyalty decision-making. Human teams set business objectives, guardrails, and priorities, while the AI component plans and executes at machine scale. This collaborative human–AI model accelerates the transition from insights to actionable strategies, empowering enterprises to provide more precise, timely, and personalized customer engagement.
The CIP leverages a wide array of Azure services, including Azure OpenAI Service, Azure Machine Learning, and various Azure AI capabilities for vision, speech, and document intelligence. Furthermore, Azure’s robust security, compliance, and governance framework ensures that the platform adheres to regulations such as GDPR and PCI-DSS, while supporting global deployment and data residency requirements.
“The market is shifting from adding more tools to building a true Customer Intelligence Platform,” stated Bill Huang, Founder and CEO of Socialhub.AI. “By deepening our partnership with Microsoft on Azure, we provide retailers with an AI-native platform that unifies data, intelligence, and execution—built on a cloud foundation they already trust.”
This strategic move positions Socialhub.AI to capitalize on the growing demand for integrated customer intelligence solutions, as businesses increasingly recognize the importance of a unified approach to customer engagement. The collaboration with Microsoft not only enhances the technological capabilities of Socialhub.AI’s offerings but also aligns with larger industry trends towards leveraging cloud-based solutions and artificial intelligence to optimize customer experiences.
As retailers navigate a landscape marked by rapid technological evolution and shifting consumer expectations, the introduction of this advanced CIP could provide a significant competitive edge. Companies are poised to adopt such platforms as they seek to streamline operations, enhance customer interactions, and ultimately drive growth in an increasingly digital marketplace.
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