Electric Twin, a London-based synthetic audience AI platform, has secured $14 million in funding to accelerate its product development and global expansion. This funding round includes a previously undisclosed $4 million pre-seed investment and a newly announced $10 million raise, bringing the total funding to $14 million.
Founded in 2023 by Alex Cooper and Dr. Ben Warner, Electric Twin specializes in creating “synthetic audiences” that simulate how real people respond to messaging, products, and strategic decisions. The company utilizes large language models, social science research, and machine learning to generate predictive insights in seconds, providing an alternative to traditional market research methods that can take weeks to yield results.
The platform enables organizations to test campaigns, product ideas, and policy decisions in a simulated environment before implementing them in the real world. Electric Twin positions its technology as a faster and more dynamic means of understanding customer sentiment and behavioral trends, particularly in fast-moving markets where timely insights are crucial.
According to the company, its synthetic audiences have undergone training and evaluation across tens of thousands of assessments covering more than 150 countries. Research conducted in collaboration with academic institutions has shown high levels of predictive accuracy, reinforcing Electric Twin’s assertion that its platform can rival conventional research approaches while significantly reducing time and cost.
The recently acquired capital will be allocated to expand Electric Twin’s engineering, product, and data science teams, as well as to scale its go-to-market operations. The company aims to broaden its platform’s capabilities to support a wider range of use cases, including corporate strategy, public-sector decision-making, and brand communications.
Investors in this funding round include leading venture capital firms and prominent technology executives, reflecting a rising interest in AI-driven decision intelligence platforms. With this infusion of capital, Electric Twin is poised to further refine its technology and establish itself as a category-defining player in synthetic audience modeling and predictive insight generation.
The growing adoption of AI technologies across various sectors underscores the potential impact of platforms like Electric Twin. As organizations increasingly seek faster and more accurate insights into their markets, the demand for innovative solutions that can provide real-time feedback is likely to grow. Electric Twin’s advancements in synthetic audience technology may play a pivotal role in shaping how companies approach market research and customer engagement in the future.
For more information, visit the official Electric Twin website.
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