Hightouch Launches Content Assembly to Accelerate Marketing Campaigns
Hightouch, a leader in data and AI for marketing, has unveiled its new tool, Content Assembly, designed to help marketers quickly create on-brand campaign materials using existing assets. This launch, announced today, marks Hightouch’s first foray into dedicated content capabilities, enhancing its vision for what it calls agentic marketing.
Unlike standard AI content tools that generate creative work without context, Content Assembly leverages the layouts, creative assets, and brand guidelines that marketing teams already trust. “Content production does not always need to start from a blank page,” stated Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “Content Assembly starts with what brands have already built and approved.” This ensures that every output remains consistent and compliant with established brand standards.
Marketers using Content Assembly can generate a campaign by simply describing their objectives, such as launching a new product or running a promotional event. The tool then selects the most suitable layout from existing templates, identifies relevant creative assets from connected systems, and applies messaging patterns informed by previous campaigns. By integrating brand guidelines and business objectives, Hightouch aims to streamline the creative process. Teams can further refine the outputs via AI prompts or manual editing tools and conduct an initial compliance review through custom agents trained on legal and branding standards. Finally, they can export final products directly into marketing channels or download production-ready HTML.
Content Assembly’s focus on reusing existing assets allows for a reduced time to market and boosts creative velocity for marketers, all while minimizing the burden on design teams. The grounding in pre-approved layouts and imagery shortens review cycles with legal and brand teams, a common bottleneck in the campaign process. This capability also enhances the potential for personalized marketing, as teams can quickly generate multiple campaign variants tailored to different audiences.
The tool operates on Hightouch’s robust integrations with various enterprise systems, including cloud data warehouses, Digital Asset Management (DAM) solutions, design tools, and marketing technology platforms. This integration establishes a comprehensive context layer that enables the AI to function with an understanding of a business’s marketing practices, rather than producing content in isolation.
The launch of Content Assembly aligns with Hightouch’s broader Agentic Marketing Platform, which provides marketers with AI agents that manage data, orchestration, and content without sacrificing governance or brand integrity. As the marketing landscape increasingly shifts towards AI-driven solutions, tools like Content Assembly may redefine how marketing teams approach campaign creation and execution.
As businesses continue to navigate the complexities of digital marketing, the introduction of such tools signals a significant evolution in the industry. Hightouch’s commitment to enhancing the creative process through technology could pave the way for more efficient and impactful marketing strategies in the future.
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