Brevo, the email marketing platform formerly known as Sendinblue, has positioned itself as a cost-effective solution for small to medium-sized businesses. As of 2024, the platform has gained traction due to its combination of email marketing, automation tools, and customer relationship management (CRM) functionality, all integrated into an accessible interface. This shift in branding and focus aims to enhance user experience, particularly for budget-conscious companies looking to optimize their marketing strategies without significant investment.
Brevo’s free plan offers an attractive entry point, allowing users to manage unlimited contacts and send up to 300 emails daily. Notably, it includes SMS and WhatsApp marketing capabilities, which are not commonly found in entry-level tools. However, the platform is not without limitations; users have reported minor issues with data imports and found the landing page features to be somewhat restrictive compared to dedicated solutions. Despite these drawbacks, the user-friendly design and affordability keep Brevo competitive in a crowded market.
The core capabilities of Brevo feature a robust toolkit that includes a drag-and-drop email builder with more than 40 customizable templates. Users can benefit from advanced features such as segmentation, personalization, and real-time analytics, which track open rates, click-through rates, and heat maps. These functionalities are available even on the free plan, allowing potential customers to evaluate the platform’s strengths before committing financially. The automation workflows can be triggered by various actions, such as sign-ups and purchases, making it easier to engage with audiences effectively.
Brevo’s multi-channel marketing capabilities extend to SMS, web push notifications, live chat, and WhatsApp campaigns. However, access to WhatsApp features is limited to Professional and Enterprise plans. The platform’s landing page creation tools are available starting from the Standard plan but do not match the advanced customization options offered by dedicated landing page tools. For businesses that rely heavily on lead generation through landing pages, this could pose a challenge.
With a significant push into artificial intelligence, Brevo introduced Aura in May 2025, an AI marketing agent designed to streamline content creation directly within the dashboard. Users can leverage Aura for generating subject lines, drafting email body content, and refining existing material, including translations. This functionality is available even for free users. Another notable AI feature is the predictive send-time optimization, which utilizes historical campaign data to determine the ideal time to send emails to each contact, thus increasing engagement metrics.
The platform also provides AI-driven dynamic content, enabling tailored product recommendations based on subscriber behavior and purchase history. For enterprise users, AI segmentation launched in December 2024, which allows marketers to describe desired contacts in plain language, automating the segmentation process through machine learning.
Brevo is frequently lauded for its straightforward interface, making the onboarding process efficient for new users. With a range of tutorials and resources available, even those unfamiliar with email marketing can navigate the platform with relative ease. However, some users have reported occasional lags and challenges with data imports, which may hinder the overall experience.
Customer support at Brevo includes live chat, email assistance, and a comprehensive knowledge base. While most users report positive interactions with the support team, the tiered structure can lead to slower response times for free plan users. The absence of phone support could be a drawback for those requiring immediate assistance.
Brevo recently revamped its pricing structure in October 2025, offering five tiers based on monthly email volume rather than contact count. The Free plan remains generous, while the Starter plan starts at $9 per month, lifting the daily sending limit and increasing the monthly cap. The Standard plan, priced at $18 per month, unlocks advanced features without contact limitations, and the Professional plan targets high-volume users at $499 per month.
Overall, Brevo presents a compelling combination of affordability and functionality, especially for businesses focused on email marketing. While some limitations in landing page capabilities and occasional service lags exist, its integration of multi-channel marketing and AI tools positions it as a valuable asset for small and medium-sized enterprises. As the demand for sophisticated yet budget-friendly marketing solutions grows, Brevo’s evolution suggests it will continue to adapt to the needs of its users.
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