In early 2025, OpenAI introduced ChatGPT Go, a subscription plan priced at just $5 USD per month, offering more affordable access to the advanced capabilities of GPT-5, including image generation and an extensive context window. This service aims to bridge the gap between its free and $20 monthly “Plus” plan, strategically targeting countries where the Plus plan’s cost is a significant barrier for many users.
The rollout of ChatGPT Go has already reached 98 countries, reflecting OpenAI‘s ambition to democratize access to artificial intelligence (AI) technology while expanding its global user base. With over 800 million weekly active users and processing more than 2 billion queries daily, ChatGPT’s influence is evident. However, regions like Latin America are still lagging in AI adoption, primarily due to inadequate local infrastructure and investment in education and technology.
According to a report from Opportunitas Advisors, Latin America has not yet structured a regional AI strategy that meets global standards, risking its exclusion from the ongoing technological transformation. The introduction of ChatGPT Go could potentially change this trajectory by making advanced AI tools accessible to a broader audience, thus enhancing daily and professional lives with instant insights and support.
Danny Bravo, co-founder of Tribu IA Colombia, believes the new plan will catalyze significant improvements in the region’s tech ecosystem, stating, “There’s no doubt there will be improvements; this plan will foster the growth of an AI ecosystem across Latin America.”
The potential benefits extend beyond individual users to encompass a broader range of investment opportunities in emerging markets. For instance, startups in these regions often struggle with high operational costs and limited access to skilled talent, which poses challenges in scaling their businesses. A senior developer in the U.S. can cost companies approximately $623,000 over three years, while the same position in Mexico costs around $290,000, highlighting the cost advantages of nearshoring.
Despite these advantages, local founders face stiff competition from multinational firms, further complicating access to skilled labor. However, AI solutions such as MyUser are beginning to bridge this gap by transforming lead generation processes, allowing smaller enterprises to compete effectively. Furthermore, investment capital remains concentrated in established ecosystems like Silicon Valley, making it challenging for startups in developing regions to secure necessary funding.
In countries like Kenya, where ChatGPT Go has launched, a lack of investment funding is evident. A report by Pitchbook noted a sharp decline in venture capital funding for African tech startups from 2022 to 2024, with fewer than 400 receiving backing by 2024.
AI tools are increasingly seen as essential for leveling the playing field for startups. Many small and medium enterprises (SMEs) are adopting AI-driven lead qualification strategies to optimize operations despite the financial challenges they face. “SMEs are prioritizing AI-driven lead qualification, with 49% of our clients identifying it as their top need,” said Roberto Peñacastro of Leadsales. This trend is particularly strong in the e-commerce sector, which is leveraging AI for hyper-personalization and timely customer engagement.
Moreover, education remains a critical area where AI can have a transformative impact. Regions like Latin America face educational disparities, with many students lacking access to quality resources and training. The onset of AI technology offers a solution, with platforms such as 360 Health Data connecting Spanish-speaking clinicians to high-quality medical knowledge, and AI chatbots helping to address teacher shortages in various parts of the world.
AI’s role in enhancing educational standards is further exemplified by its potential to support diverse linguistic backgrounds, as seen in Nepal and Côte d’Ivoire, where tools like Buddy.ai are aiding students in overcoming language barriers.
As AI becomes increasingly affordable and accessible, it is expected to tackle urgent challenges in renewable energy and sustainability across developing nations. For instance, agricultural startups in Sub-Saharan Africa are utilizing AI to enhance food security and mitigate the impacts of climate change, with initiatives like “Hello Tractor” employing AI to optimize tractor use and forecast weather patterns.
The collaboration between Atlas AI and Engie Energy Access is another example, utilizing AI and socio-economic modeling to improve energy access in regions where millions still lack electricity. This data-driven approach has significantly increased solar home system sales, demonstrating how AI technology can directly address critical needs.
As the adoption of ChatGPT Go evolves across developing nations, the ripple effect could lead to a new wave of startups, improved educational standards, and greater access to renewable energy solutions. The rise of affordable AI technology may ultimately unlock transformative growth opportunities in emerging markets, offering investors a chance to engage in ventures that are not only financially promising but also socially impactful.
See also
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