The rise of artificial intelligence (AI) has emerged as a critical strategic priority for the private sector, with expectations that it will significantly boost productivity and innovation across various industries. As U.S. companies expedite their AI adoption, substantial questions are surfacing about how to harness this technology to benefit American workers, strengthen local communities, create quality job opportunities, and safeguard consumer interests. These themes were highlighted in a recent report released by JUST Capital, which examined corporate leaders’ perspectives on responsible AI deployment.
In the inaugural American Public, Investor, and Executive Perspectives on Responsible AI Deployment report, JUST Capital surveyed corporate leaders, alongside previously conducted surveys of investors and the American public. The findings aim to identify essential considerations for the responsible scaling of AI technologies. This initiative will include quarterly pulse surveys through 2026 and beyond, offering insights as viewpoints evolve regarding effective AI deployment.
The report revealed several key areas of consensus among the three surveyed groups. Notably, a significant majority believes that AI will ultimately be a net positive for society in the next five years. A striking 93% of corporate leaders expressed optimism, surpassing the general public’s 58% and investors’ 80%. Additionally, safety and security concerns regarding AI ranked high among respondents. Approximately 53% of the general public, 62% of investors, and 46% of corporate leaders identified AI safety as a top priority.
Another notable area of agreement is the commitment to workforce support. An overwhelming 90% of the public and 97% of investors affirmed the necessity for companies to provide AI training and development for employees. Roughly three-quarters of corporate leaders indicated plans to implement such training initiatives to enhance employee skill sets.
However, diverging views surfaced concerning expected investments in safety and workforce support. While investors and the public anticipate companies to allocate over 5% of their total AI budgets to safety measures, corporate leaders estimated their commitment to be between 1% and 5%. Furthermore, when it comes to redistributing profits associated with AI, corporate executives expressed greater inclination toward returning gains to shareholders (28%) and reinvesting in research and development (30%) than on workforce training (17%).
Concerns about environmental impact also emerged, with about a third of both the public and corporate leaders suggesting that increased AI usage could adversely affect the environment. Currently, just 17% of corporate leaders are incorporating environmental planning into their AI strategies, while 42% reported it is not part of their roadmap.
Martin Whittaker, CEO of JUST Capital, emphasized the critical nature of this period for business leaders. “How to deploy AI the right way in order to create value for their companies, their shareholders, and all their major stakeholders – not to mention for society at large – is the strategic question of the moment,” he remarked. The insights drawn from the report are intended to guide leaders in navigating the rapid transformation brought on by AI technologies.
The surveys were conducted in collaboration with The Harris Poll, Robinhood Foundation, and Gerson Lehrman Group. For more detailed findings and methodology, the complete report is accessible on the JUST Capital website.
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