Keller Williams Realty, LLC has appointed Patrick Ferry to a senior advisory and coaching role within KW Maps Coaching, its training and coaching division. Effective immediately, Ferry will serve as a senior advisor in digital marketing and will provide one-on-one and group coaching to Keller Williams-affiliated agents, teams, and market centers, as outlined in a recent company release.
Ferry’s appointment comes as the company seeks to enhance its coaching and training initiatives, particularly focusing on online brand development and the integration of artificial intelligence in real estate business models. “We’re proud to welcome Patrick home to Keller Williams, where he will help agents grow, compete, and lead in a digital-first world,” said Cody Gibson, vice president of KW MAPS Coaching. Gibson emphasized that Ferry combines operational experience with digital expertise, stating, “He’s one of the very few who understands both how to build a real estate business and how agents win with digital media and can coach it at the highest level.”
Ferry, who has over two decades of experience in real estate coaching, is scheduled to present at Keller Williams’ upcoming annual training conference, Family Reunion, in February 2026, in Atlanta, Georgia. He is also expected to collaborate with Gary Keller, executive chairman and co-founder of Keller Williams, in monthly mastermind groups designed for affiliated agents and real estate teams.
“Gary and KW have always focused on the next version of the agent, not just the next transaction,” Ferry remarked. His focus at KW MAPS Coaching will be on equipping agents to develop long-term business assets. “We will teach agents to build assets; specifically, three million-dollar assets that compound over time: a productive database, a geographic area they own and a digital marketing machine that works while they sleep,” he stated.
Ferry elaborated, “When those assets are running, people start referring you and algorithms start recommending you. That’s not hustle. That’s architecture. That’s the KW way.” In 2025, his active coaching roster of over 65 agents and teams reportedly generated more than $1.3 billion in sales volume, with clients ranging from solo practitioners to large real estate teams.
As the youngest son of Mike Ferry, founder of modern real estate coaching, Patrick Ferry has crafted his own unique approach that merges traditional sales principles with digital marketing, AI, and effective business systems. He is the creator of the AIM³ Framework—Architect, Implement, Maximize to $3 Million in GCI—which focuses on building scalable real estate businesses through repeatable systems and referral-based growth.
“When your past clients, sphere, and professional network all refer you, and Google, YouTube, ChatGPT, and AI assistants recommend you, you become untouchable in your market,” Ferry emphasized. He further asserted that Keller Williams is uniquely positioned to cultivate a new generation of agents, saying, “KW is the only organization with the vision, scale, and infrastructure to build that kind of agent by the tens of thousands.”
For more information, visit kwri.kw.com.
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