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Accenture CEO Julie Sweet Reveals AI is Key to Driving Global Growth for SMEs

Accenture CEO Julie Sweet highlights AI’s transformative potential for SMEs, emphasizing its role in driving global growth as the firm plans to hire more AI-fluent graduates.

Accenture CEO Julie Sweet emphasized the critical role of artificial intelligence (AI) in fostering inclusive global growth, particularly for small and medium-sized enterprises (SMEs), during her recent visit to India. Accenture, the world’s largest IT consulting and services firm, generates approximately $70 billion in annual revenue and employs around 350,000 individuals in India, where Sweet engaged with the media for the first time.

In a discussion about AI’s transformative potential, Sweet highlighted that the demand for AI technologies is rapidly evolving. A recent survey conducted by Accenture across 20 countries revealed a shift in focus from AI’s productivity and efficiency benefits to its capacity to drive growth. “For clients, it is the old maxim: You cannot cut your way to growth, and the bigger opportunity is to drive growth,” Sweet stated. She compared large language models (LLMs) to a new type of marketplace, asserting that they provide unprecedented opportunities for SMEs that previously lacked robust platforms for engagement.

As businesses increasingly recognize AI’s capacity for innovation, the challenges of adoption and integration remain significant. Sweet noted that while there is considerable uncertainty surrounding AI’s future development, companies must embrace these technologies to thrive. “The only certainty is that companies need to adopt it and they need help,” she remarked, pointing out that Accenture is well-positioned to assist with its industry and functional expertise.

Concerns among equity investors regarding the impact of AI on IT services persist, but Sweet argued that the current phase of AI development is still in its nascent stages. “AI is very early in terms of technology,” she said, emphasizing that the biggest obstacle lies in adoption rather than the technology itself. Accenture’s extensive experience in executing AI solutions places it in a strong position to guide clients through this evolution.

Accountability in AI implementation remains a topic of debate. Sweet reaffirmed that responsibility ultimately rests with corporate boards and CEOs as technology evolves. “Humans remain in the lead,” she asserted, highlighting that governance structures should not shift solely due to technological advancements.

On the topic of revenue reporting, Accenture has decided to cease AI-specific revenue disclosures. Sweet explained that the decision stems from a maturation of the AI market, where AI has become integrated into broader transformation projects. “Investors judge us on top-line growth and bottom-line results,” she noted, expressing confidence in AI’s enterprise-wide impact rather than viewing it as a separate entity.

Reflecting on the role of Accenture’s Indian workforce, Sweet indicated that the company plans to increase hiring this year. She noted a significant shift in the skills of new graduates, who are now arriving in the workforce with a deeper understanding of AI technologies. “Entry-level employees are critical because they bring new ways of working and thinking,” she said, highlighting the importance of training for all employees in AI-related skills.

Sweet’s insights extend to the education sector, where she urged universities to collaborate more closely with the private sector in preparing students for the evolving job landscape shaped by AI. “You have to walk in with AI fluency,” she advised, underscoring the importance of aligning educational programs with the skills demanded by employers in the current market.

Looking forward, Sweet’s vision for Accenture underscores a commitment to harnessing AI not just for immediate productivity gains, but as a fundamental driver of innovation and growth across industries. As SMEs gain access to advanced technologies, the potential for broader economic inclusivity could reshape the global business landscape.

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Marcus Chen
Written By

At AIPressa, my work focuses on analyzing how artificial intelligence is redefining business strategies and traditional business models. I've covered everything from AI adoption in Fortune 500 companies to disruptive startups that are changing the rules of the game. My approach: understanding the real impact of AI on profitability, operational efficiency, and competitive advantage, beyond corporate hype. When I'm not writing about digital transformation, I'm probably analyzing financial reports or studying AI implementation cases that truly moved the needle in business.

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