Targeting enhanced safety for FIFA World Cup 2026 in Mexico City through SeeTrue’s AI-powered automated threat detection technology
Tel Aviv, Israel, Feb. 18, 2026 (GLOBE NEWSWIRE) — Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, is expanding into the global homeland security sector through advanced artificial intelligence (“AI”) solutions. The Company recently announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone AI”), has entered into a non-exclusive reseller agreement with SeeTrue, Inc. (“SeeTrue”), a developer of AI-based automatic threat detection solutions for security screening.
According to the terms of the agreement, KeepZone AI will serve as a non-exclusive reseller of SeeTrue’s innovative threat detection solution in Mexico, emphasizing critical infrastructure, urban security, and military/defense segments. This agreement includes the FIFA World Cup 2026 in Mexico City as a key program opportunity, contingent upon the parties finalizing a definitive commercial agreement with the relevant end-user. Advanced screening technology is critical for enhancing public safety during high-profile events, and SeeTrue’s solution aims to automate threat detection processes effectively.
This collaboration is a strategic move for KeepZone AI, as it seeks to expand its portfolio of AI-driven homeland security solutions. The agreement permits KeepZone AI to market, demonstrate, and resell licenses of SeeTrue’s solution to approved end-users in Mexico, with an initial focus on government-related opportunities. The partnership aligns with growing demands for advanced threat mitigation technologies, particularly in emerging markets.
“We are thrilled to collaborate with SeeTrue to bring their state-of-the-art AI-based threat detection technology to Mexico, a market with significant potential in homeland security,” said Avi Levy, Vice President of Business Development of KeepZone AI. “This reseller agreement strengthens KeepZone AI’s position as a premier provider of innovative security solutions, particularly in connection with large-scale international events such as the 2026 FIFA World Cup. By integrating SeeTrue’s advanced capabilities, we are well-equipped to support government and defense clients in combating evolving threats, driving growth for Jeffs’ Brands in the global security sector.”
Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its subsidiary, KeepZone AI Inc. This follows a definitive distribution agreement with Scanary Ltd. in December 2025. The Company aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, leveraging significant growth potential in the homeland security market.
SeeTrue specializes in artificial intelligence solutions for prohibited items and threat detection technology, enhancing security screening processes across various sectors, including airports, seaports, and urban security checkpoints. Its AI technology integrates seamlessly with X-ray and CT scanners worldwide, improving operational efficiency while maintaining high-security standards. Notably, SeeTrue’s APIDS for CT screening is ECAC-approved under the Common Evaluation Program (CEP), which facilitates automated, regulation-compliant detection for advanced aviation security operations.
This partnership between Jeffs’ Brands and SeeTrue comes at a critical time as the FIFA World Cup 2026 approaches, presenting a unique challenge in ensuring the safety and security of millions of attendees. The collaboration underscores a broader trend in the security industry, where advanced technologies are increasingly being adopted to address complex threats and enhance safety protocols.
For more information on Jeffs’ Brands, visit jeffsbrands.com. For details on SeeTrue, visit seetrue.ai.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR-IR
Investor Relations, Israel
[email protected]
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