Integrating Advanced AI Models with High-Performance Computing Powered by Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, South Korea, Dec. 11, 2025 /PRNewswire/ — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas from January 6 to 9. This innovative in-vehicle solution utilizes generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit™ Elite, designed to run on automotive high-performance computing (HPC) systems.
LG will showcase the AI Cabin Platform for the first time at its private showcase during CES, where guests can experience a digital cockpit featuring this cutting-edge technology and preview the AI-defined vehicle (AIDV)—a new mobility paradigm that goes beyond the software-defined vehicle (SDV). The AI Cabin Platform incorporates generative AI models, including vision language models (VLMs), large language models (LLMs), and image generation models, within LG’s in-vehicle infotainment (IVI) system, heralding a new era of intelligent, context-aware driving experiences.
By leveraging the high-performance computing capabilities of Snapdragon Cockpit Elite, all AI calculations are processed on-device, eliminating the need for communication with external servers. This setup not only allows for real-time, stable operation but also enhances privacy and data security by mitigating cloud-related vulnerabilities.
The AI Cabin Platform is designed to analyze the driving environment and assess the driver’s condition using data from both internal and external vehicle cameras. For instance, if a nearby vehicle begins to merge and the system determines that the driver is unaware, it can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Furthermore, the platform allows for the generation of customized infotainment user interfaces that adapt according to external conditions. If a driver is listening to music on a snowy evening, the system can create a complementary background for the music playback screen—such as snow falling between streetlights—and offer context-aware suggestions like, “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their collaboration by unveiling the HPC platform, a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. The platform, based on Qualcomm Technologies’ Snapdragon Ride™ Flex System-on-Chip (SoC), consolidates various vehicle functions into one controller, earning accolades for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers but also responds proactively to their needs and preferences, making every journey uniquely personal.”
About LG Electronics Vehicle Solution Company
The LG Vehicle Solution Company (VS) is focused on bringing LG’s unique human-centered innovations to the automotive industry. As a trusted and innovative partner, the company provides intelligent solutions including head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. Committed to “Driving Better Future Mobility,” LG VS has diversified its portfolio to enhance its capabilities, incorporating automotive lighting systems, e-powertrain, and cybersecurity. For more information, visit www.LG.com/global/mobility. To stay updated with the latest news, subscribe to the LG mobility newsletter, LG Loop at www.LG.com/global/mobility/newsletter and follow the LG VS Company LinkedIn channel at www.linkedin.com/company/lgvehiclesolution.
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