The Mobile World Congress 2026 concluded on March 5th in Barcelona, where iFLYTEK unveiled cutting-edge developments powered by artificial intelligence (AI). Among the highlights, AIMarX showcased its innovative global marketing platform and advanced AI-generated content (AIGC) products, introducing a next-generation AI-marketing system built on its SuperAgent technology.
The new marketing system, constructed on the SuperAgent framework, aims to enhance the capabilities of programmatic advertising, media agencies, and influencer marketing globally. With a traffic ecosystem boasting over 2.5 billion daily active users and a network of more than 1,800 partners, AIMarX has developed a comprehensive advertising service system. At MWC, the company illustrated how programmatic advertising can evolve through large models, particularly in user engagement, where generative algorithms identify deep consumer intentions and dynamically create contextually relevant advertising content.
In the user reach phase, the system formulates optimal bidding strategies, ensuring precise audience targeting. During the creative phase, AIMarX’s platform integrates various data tags to streamline the content creation process. This innovation covers every step from conception to delivery and analysis, generating tailored content for diverse scenarios.
AIMarX also launched iFLYSail, a one-stop global media agency software-as-a-service (SaaS) platform, addressing common challenges brands face in global marketing. The platform tackles issues such as fragmented data, limited creative resources, and complex campaign operations, enabling businesses to manage their international marketing efforts more efficiently and sustainably. With features like self-service account opening, cross-platform integration, data visualization, and intelligent optimization, it aims to enhance return on investment (ROI) while improving operational efficiency.
In the rapidly evolving field of influencer marketing, AIMarX introduced iFLYTalent, a global influencer trading platform that consolidates over 1,000 signed influencers and 10,000 settled influencers from channels like TikTok, YouTube, and Instagram. This platform gathers extensive data on influencers across various industries, fully targeting key markets in North America, Europe, Southeast Asia, and Latin America. Through the capabilities of SuperAgent, AIMarX significantly enhances the influencer marketing process, from matching brands with suitable influencers to tracking performance metrics, ensuring more effective and controllable campaigns.
During the event, AIMarX also showcased its advancements in AIGC with Rabbix, a lightweight intelligent design tool that addresses common marketing challenges such as high design costs and slow creative output. The tool’s “IP Image Customization” feature allows users to upload images, generating exclusive brand-aligned visuals quickly, thus fostering unique brand identities and supporting localized creative development.
Another standout product presented was the Homture Magic Frame, which utilizes AI radar sensing and image-to-video technology to transform photographs into dynamic visuals. Additional products included the Magic Canvas Stereo and Magic E-ink Canvas, which combine high-fidelity audio with innovative visual technology to enhance user experiences with photography and art. These innovations reflect iFLYTEK’s commitment to integrating artistic creativity with everyday life, redefining digital interactions through intelligent design.
As AIMarX continues to implement its globalization strategy, it seeks to explore the future of intelligent marketing through collaborations with global partners, leveraging its latest advancements in AI. The integration of large models within the SuperAgent platform is set to reshape marketing dynamics, establishing a “new infrastructure” for global growth. Concurrently, AIGC products like Rabbix are lowering creative barriers, unlocking the potential for brands to innovate and engage in the digital space.
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