Biglink AI is reshaping marketing strategies in the insurance and financial sectors, traditionally reliant on face-to-face interactions, through its innovative use of artificial intelligence (AI). The company’s AI technology generates customer-specific personas and adapts to individual agents’ sales scripts, aiming to enhance sales efficiency in an industry where the number of insurance agents exceeded 600,000 in 2023, as noted by CEO Kim Si-young.
Kim, in a recent interview with The Korea Times, highlighted the challenges faced by agents in delivering personalized consultations as the industry struggles to keep up with the rapid growth in agent numbers. “Personalized planning and tailored communication are critical,” he stated, emphasizing that quality training has not kept pace with this increase. Biglink AI identifies an opportunity to bridge these gaps through its AI-driven solutions.
The company’s flagship offering is an AI-powered chatbot that utilizes customer segment data to create tailored personas, assess risk factors, and generate customized sales scripts. “The solution is designed to help insurance and financial sales managers and agents streamline marketing activities for both new sign-ups and additional policy sales,” Kim explained.
This system not only analyzes current news and social media trends but also develops consultation scenarios that align with the interests of various age groups. By organizing extensive insurance product data using advanced technologies like vector databases, the platform enables agents to identify coverage gaps and receive product recommendations more efficiently.
“Sales approaches vary widely from one agent to another. The platform’s key strength lies in its ability to learn these individual patterns and provide a highly personalized AI chatbot experience,” Kim added. The shift toward AI-driven solutions marks a significant change in the industry. Previously, agents had to rely on their own insights to identify suitable products and strategize sales. Now, AI automates these processes, enhancing agents’ capabilities.
For example, before meetings with clients from specific age demographics, the system provides insights into their interests and suggests effective communication strategies. This approach not only improves engagement but also aims to enhance conversion rates by comparing products across multiple insurers, identifying potential gaps in coverage, and recommending appropriate options.
Kim acknowledged the complexity agents face due to the multitude of products available from different insurers. “Our AI chatbot addresses this by enabling agents to easily explore coverage details across insurers and access tailored recommendations,” he noted.
In addressing potential concerns regarding AI marketing related to exaggeration or misinformation, Biglink AI insists on adhering to strict standards. The firm does not use personal data directly, opting instead for anonymized customer segment information via application programming interfaces (APIs).
To mitigate the risk of “hallucinations,” or instances of AI generating misleading information, the company steers clear of general foundation models. Instead, it employs its proprietary vector database and retrieval-augmented generation, training the AI exclusively on verified sources, including insurers’ internal data and content that has passed regulatory advertising reviews.
This strategy has led to Biglink AI being recognized as a promising contender driving innovation in AI-driven marketing within the insurance and financial sectors. The company has been selected as a new tenant of the Seoul Fintech Lab for the first half of 2025, a prestigious incubator established by the Seoul Metropolitan Government in 2018 to support fintech startups.
Kim describes Biglink as a “marketing intelligence platform” that not only focuses on insurance marketing but also addresses the broader issue of authenticity in content creation. As the digital landscape becomes saturated with inauthentic creators and misleading content, Biglink aims to enhance the value of genuine creators through two primary offerings: Biglink, a content creation platform for brands and creators, and Bigbird, which evaluates creator influence and connects them with advertisers.
Highlighting the distinction of his platform, Kim stated that unlike traditional AI models, Biglink is designed to maintain each creator’s unique voice. “While AI can streamline the production process, the key lies in ideas and engagement with audiences,” he remarked, emphasizing the importance of creativity alongside technological efficiency.
Looking ahead, Biglink AI is also exploring opportunities in the AI literacy education space, particularly for elementary students. Kim mentioned plans for a service that leverages students’ writing data to help preserve their unique writing styles. “While AI literacy programs are increasingly being adopted in schools, they often risk diminishing individuality,” he noted, proposing a model where students earn credits for journaling, allowing the system to learn their writing patterns.
As the role of AI continues to evolve, Kim contends that the value of original content will remain paramount. “Our goal is to provide technology that reinforces creativity and consistency based on original user-generated content, ultimately reducing production time so creators can dedicate more effort to generating original ideas,” he stated, positioning Biglink AI at the forefront of innovation in the increasingly competitive digital landscape.
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