Consensus, a frontrunner in AI-driven Demo Automation, has unveiled its latest solution, Consensus for Marketing, designed to empower B2B teams in converting leads around the clock through intelligent and interactive product experiences. This launch on November 17, 2025, comes in response to the evolving landscape where buyers increasingly conduct independent research and make swift purchase decisions.
The challenge for modern marketing teams lies in effectively engaging prospects while capturing high-quality leads. Consensus for Marketing aims to bridge this gap by enhancing the platform’s capabilities, allowing teams to design AI-powered interactive tours and video demonstrations that are personalized, mobile-first, and available on demand. This is built on the foundation of Consensus’s existing Demo Automation Platform, broadening its marketing functionalities.
“Interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams as a new way to capture and drive top-of-funnel demand,” said Betty Mok, Senior Vice President of Marketing at Consensus. “With Consensus for Marketing, we’re giving marketers the power to bring their product to life for every visitor, instantly. Buyers want hands-on experiences, not just headlines. This product leverages AI to put that power directly in the hands of marketing teams quickly and easily. It’s a game-changer for driving engagement, pipeline, and measurable ROI.”
Key Features of Consensus for Marketing
The new platform introduces several capabilities tailored to meet the demands of today’s marketing teams:
- Mobile-First Experiences: Allow for the delivery of interactive, responsive demos that function seamlessly across various devices, providing buyers the freedom to explore products.
- Always-On Marketing: Enables websites to guide prospects through personalized product experiences at any time, ensuring no lead is overlooked.
- Lead Capture & Intelligence: Integrates effortlessly with marketing automation and CRM systems to promptly identify and qualify high-intent buyers.
- AI Content Studio: Facilitates the easy generation, updating, and customization of video demos and clickable tours to align with campaign needs, reducing production time while keeping content fresh.
By ensuring teams can deliver the “test-drive” experience that modern buyers expect, Consensus for Marketing enhances conversion rates, accelerates pipeline velocity, and equips sales teams with higher-quality, ready-to-buy leads. Early adopters have reported a remarkable 6-8 times higher conversion rate with these Product Qualified Leads (PQLs) compared to traditional Marketing Qualified Leads (MQLs), underscoring the platform’s influence on both lead generation and pipeline acceleration.
“Modern buyers want to do their own research before engaging with sales,” Mok emphasized. “With this new offering, marketing teams can capture a new, higher-quality lead type: PQLs with prospects that are ready to engage in meaningful conversations with sales and ultimately convert to pipeline.”
For more information on the launch and to explore the capabilities of Consensus for Marketing, visit goconsensus.com.
About Consensus
Founded in 2013, Consensus has become the leading Demo Automation Platform, transforming the software buying and selling process. Trusted by 15 of the top 30 global software companies, Consensus allows buyers to take control through interactive, self-serve demos, tours, and simulations that simplify complex sales. The platform has consistently earned accolades, including being named G2’s #1 Demo Automation Platform year after year. For further details, visit goconsensus.com.
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