The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 19th. This round-up covers announcements and updates from Coursera, Insightly CRM, Cvent, and others. Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech updates. Here are some of the highlights from December 19th.
Coursera and Udemy Announce a Merger Agreement
Coursera, the global online learning platform, has entered into a definitive merger agreement with Udemy, an AI-powered skills acceleration platform. The merger will unite Udemy’s skills development marketplace with the Coursera ecosystem, expanding its global value and impact. Greg Hart, CEO of Coursera, states, “By combining the highly complementary strengths of Coursera and Udemy, we will be in an even stronger position to address the global talent transformation opportunity, unlock a faster pace of innovation, and deliver valuable experiences and outcomes for our learners and customers.”
Cvent Announces its Acquisition of Goldcast
Cvent, a provider of technology for meetings, events, and hospitality, has announced the acquisition of Goldcast, a video content platform designed for B2B webinars and events. This acquisition will combine Cvent’s scale with Goldcast’s AI-powered capabilities, equipping marketing teams with the necessary resources to turn live event moments into on-brand video clips, summaries, and recaps. The integration will offer customers an end-to-end marketing solution that drives measurable revenue by extending the event lifecycle with easily repurposed footage for web, email, social, and sales activation.
Insightly Launches an AI-Powered Assistant
Insightly, an affordable CRM solution, has introduced Copilot, a generative AI-powered assistant that aims to simplify and accelerate CRM tasks. By incorporating natural prompts and automation into sales and marketing operations, Copilot transforms the Insightly CRM into a more conversational partner. This tool can assist users in identifying data duplicates, generating personalized emails, offering follow-up suggestions, and providing real-time insights regarding leads, deals, and pipeline status. The design is user-friendly, enabling teams of varied experience levels to adopt it easily.
Pipedrive Details an Integration Available in ChatGPT
Pipedrive, a CRM provider for small businesses, announced its availability as an integration within ChatGPT. Developed by OpenAI, this integration will allow sales professionals to interact directly with their Pipedrive data through ChatGPT. This innovation aims to facilitate easier access to insights, summarize lead activity, and generate sales content, such as lead summaries or email drafts. Sean Evers, VP of Sales at Pipedrive, remarked, “By bringing Pipedrive directly into their ChatGPT account, teams will be given a faster, more intuitive way to understand what’s happening in their pipeline and what actions to take next. It’s not about replacing judgment, but removing any possible friction.”
SurveyMonkey Appoints a Chief Financial Officer
SurveyMonkey, a global platform for surveys and forms, has appointed Lance Ludman as Chief Financial Officer. In this new role, Ludman will oversee all aspects of the company’s financial function, including financial strategy, planning and analysis, accounting, tax, and treasury management. With extensive experience in scaling technology and software companies, Ludman has previously served as CFO at Benevity and DreamBox Learning. Eric Johnson, CEO at SurveyMonkey, expressed confidence in Ludman’s ability to provide the “fresh perspective” needed as the company seeks to enhance its market position.
Expert Insights Section
Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The aim is to provide forward-thinking analysis and expertise through best practices and vendor-neutral software evaluation tools.
All of the Panels and Keynotes From Insight Jam LIVE 2025 Are Now Available On-Demand
This week, the Solutions Review team concluded the 7th annual Insight Jam LIVE virtual event, showcasing numerous hours of keynote presentations and roundtable discussions featuring leading minds across global markets influenced by the rise of AI technology. Expert-level commentary from this event can be accessed on the Insight Jam YouTube page.
WorkTech Predictions from Industry Experts for 2026
As part of Solutions Review’s annual Insight Jam LIVE event, the editorial team compiled an extensive collection of predictions for 2026 and beyond regarding ERP, BPM, CRM, and marketing automation. Featured experts include top WorkTech solution providers, consultants, and thought-leaders who bring years of expertise to these discussions.
For consideration in future news round-ups, send your announcements to [email protected].
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