NEW YORK, April 6, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform known for leveraging unique data and media, has unveiled significant upgrades to its nexAI DSP Assistant. These enhancements aim to streamline campaign management and boost full-funnel performance for advertising buyers by improving functionality across all phases of campaign execution.
The advancements expand the capabilities of the nexAI DSP Assistant beyond mid- and post-campaign reporting and analytics. New features include a comprehensive pre-campaign setup and quality assurance process that automates misconfiguration checks, enabling users to launch campaigns with greater confidence. The system also introduces deal troubleshooting and diagnostics functionality designed to quickly identify and resolve delivery issues, alongside mid-campaign optimization powered by embedded nexAI insights that provide actionable recommendations during campaign execution.
In tandem with the enhanced assistant, Nexxen is rolling out a new demand-side platform user interface that promises to create strategic operational efficiencies and deliver a streamlined workflow. This AI-native interface not only enhances user onboarding and speeds up campaign launches but also reduces the training requirements for new users. “Deterministic, high-fidelity signals—such as real behavioral data and transaction-level insights—consistently outperform large but noisy datasets,” stated Karim Rayes, Chief Product Officer at Nexxen. “With years invested in acquiring unique data assets and developing robust solutions, we have successfully integrated AI to drive performance while automating processes for more efficient workflows.”
The improvements in the nexAI DSP Assistant have garnered attention for their ability to enhance, rather than replace, the decision-making authority of campaign traders. Joey D’Alesio, Manager of Platform Partnerships at Division-D, highlighted the practical benefits across the campaign lifecycle, noting that the system effectively connects live campaign data with Nexxen’s extensive knowledge base. “What stands out is how the assistant connects live campaign data with Nexxen’s knowledge base in a way that is actually actionable,” D’Alesio remarked. This integration facilitates better pre-campaign planning, optimization opportunities during campaigns, and accelerates post-campaign analysis.
Nexxen’s roadmap for the nexAI DSP Assistant includes the introduction of a recommendation agent aimed at improving campaign performance through specific adjustments to bids, budgets, audiences, and supply. Another key feature will be an audience discovery agent that leverages Nexxen Discovery and the firm’s data marketplace to create tailored audience segments. Additionally, advanced data integrations with Nexxen’s supply-side platform are planned to provide comprehensive signals for improved campaign planning and activation. The assistant will also allow open connections to third-party application programming interfaces (APIs), facilitating the onboarding of valuable data for enhanced planning, performance, and optimization.
Despite these sophisticated capabilities, Nexxen emphasizes that the nexAI DSP Assistant will maintain a user-centric design, allowing traders to retain full control over their campaigns. “We are seeing increased frustration in the market with the current roll-out of fully autonomous AI tools that de-center the very people who know their business best,” Rayes noted. “At Nexxen, we are committed to developing people-first DSP technology that not only accelerates campaign launch but also preserves decision-making power in the hands of our clients.”
Nexxen, headquartered in Israel, operates globally with offices across North America, Europe, and Asia-Pacific. It is traded on Nasdaq under the ticker symbol NEXN. With ongoing innovations in its advertising platform, Nexxen aims to meet the evolving demands of the advertising landscape, combining exclusive audience intelligence with enhanced automation and expertise.
For further information, visit nexxen.com.
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