Singletrack, a UK- and US-based provider of AI-first client engagement tools for capital markets, has announced its acquisition of Mediasterling, a company specializing in content creation and distribution for investment research and professional services. This strategic move aims to integrate Singletrack’s AI-powered engagement platform with Mediasterling’s expertise in research authoring, thereby streamlining workflows and enhancing advisory services for financial institutions.
The acquisition builds on a partnership that began in 2012, with Singletrack looking to meet the rising demand for cohesive, data-driven solutions across various sectors, including sales, trading, research, and corporate access in the financial arena. By bringing Mediasterling into its fold, Singletrack is positioning itself to offer a more comprehensive suite of tools designed specifically for client engagement and personalized content delivery.
Singletrack is renowned for its AI-first CRM and analytics platform tailored for capital markets, assisting investment banks, brokers, and research providers in optimizing client engagement, research distribution, and sales operations. Mediasterling, which boasts over 25 years of experience in content creation, primarily leverages Microsoft platforms to deliver branded research solutions. The integration of these capabilities is expected to enhance client engagement and research authoring processes.
The effective immediate nature of the deal signals both companies’ commitment to a seamless transition for existing clients. By unifying their respective strengths, Singletrack intends to eliminate fragmented processes by combining client engagement, research creation, and distribution into a single platform. This integration is also expected to leverage AI to automate research authoring, personalize delivery, and measure value across various client interactions.
In addition to unifying workflows, the combined platform will enable third-party integrations, streamlining compliance, analytics, and collaboration. Furthermore, it will provide scalable service delivery, thus supporting growing research production and expanding coverage for both buy-side and corporate clients. This alignment of services is particularly significant as financial services firms increasingly seek to enhance efficiency and personalization in their offerings.
For marketing and client-facing teams, the expanded Singletrack platform offers capabilities such as personalized research distribution, allowing tailored insights to be delivered based on clients’ interests and engagement history. Additionally, automated engagement tracking will enable firms to monitor client interactions more effectively and measure the impact of their research and advisory services. The potential for content monetization is also a key advantage, as firms can create, distribute, and track high-value research content to unlock new revenue streams.
Singletrack’s acquisition of Mediasterling reflects a broader trend in the financial services sector toward integrated, AI-driven solutions. As firms grapple with increasing demands for efficiency, compliance, and tailored services, platforms that unify content creation, engagement, and analytics are becoming indispensable. With strong backing from Accel-KKR, Singletrack is well-positioned to facilitate the adaptation of financial institutions to an evolving landscape and to deliver measurable value to their clients.
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