In a landscape increasingly shaped by artificial intelligence, Sudhir Vashist has emerged as a pivotal figure in the realm of digital discovery. With over 20 years of experience in digital media and growth marketing, Vashist founded SEORCE, a visibility intelligence platform aimed at navigating the complexities of an AI-driven internet. In a recent interview, he discussed the transition from traditional SEO to AI-centric visibility, the unique capabilities of SEORCE, and strategies for achieving sustainable growth in a disruptive environment.
Vashist noted that the definition of visibility has evolved significantly. “Earlier, visibility meant ranking on page one of Google,” he stated. “Today, it means whether an AI system trusts you enough to recommend you.” This shift prompted him to create SEORCE, a platform designed not only to track conventional SEO metrics but also to enhance brand visibility across various AI-driven search engines, chatbots, and recommendation systems.
When asked how SEORCE differentiates itself from other SEO tools, Vashist emphasized its comprehensive approach. “At its core, SEORCE combines AI-powered SEO, real-time visibility tracking, and automation into one unified platform,” he explained. The platform monitors brand performance across traditional search engines and emerging AI platforms, moving beyond keywords to assess sentiment, brand mentions, and trust signals. Notably, SEORCE is capable of automatically fixing up to 75% of on-site SEO issues without manual intervention, making it a game-changer in the industry.
Vashist is a proponent of the belief that “visibility is the new distribution,” arguing that, in the AI era, it has become a primary distribution layer. He criticized brands that overly rely on paid advertising channels such as Meta and Google for short-term growth, cautioning that this strategy undermines long-term profitability. “Every day you stop spending on ads, your growth stops. That’s not sustainable,” he remarked. SEORCE aims to empower brands to develop a robust organic presence that AI systems recognize and trust, where credibility and relevance take precedence over ad spend.
On a practical level, Vashist explained how AI is reshaping SEO. “AI hasn’t replaced SEO; it has radically compressed it,” he said. Tasks that once took weeks, such as keyword research and site audits, can now be accomplished in minutes with the right AI tools. SEORCE employs proprietary models to accelerate these processes while ensuring human oversight for critical decisions. Moreover, AI-driven platforms assess brands differently than traditional search engines, focusing on mentions, context, and sentiment across the web. If a brand lacks trust among forums, reviews, and authoritative sources, AI systems are unlikely to recommend it.
Addressing common misconceptions about AI search, Vashist underscored the diminishing value of backlinks devoid of proper context or positive sentiment. “Traditional SEO alone won’t guarantee AI visibility,” he asserted. He also clarified that low-quality content is the main issue, irrespective of whether it is generated by AI or humans. “If content genuinely helps the user, it will perform,” he added, highlighting that user-centricity is a core principle embedded in SEORCE’s design.
Having advised over 2,000 brands worldwide, Vashist shared valuable insights for founders navigating the AI landscape. He emphasized the importance of treating technology as a core business function rather than a support element. “Modern digital companies must think like technology companies first,” he advised, recommending that founders focus on building clarity before scale and trust before traffic.
Looking to the future, Vashist sees visibility evolving into a long-term asset in an AI-first world. He predicts that the brands that succeed will not be the loudest, but rather the most trusted. “As AI systems increasingly influence how consumers discover, compare, and choose brands, visibility will shift from a short-term tactic to an essential asset,” he concluded. With SEORCE, Vashist aims not just to adapt to the future of search but to help define how brands achieve relevance and sustainable growth in an AI-driven internet.
As the digital landscape continues to change, platforms like SEORCE will play a crucial role in ensuring that both startups and established companies can thrive organically in the age of AI discovery.
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