Vonage, a subsidiary of Ericsson, has launched Vonage Conversations for Agentforce Marketing, a new solution that integrates messaging channels such as SMS, WhatsApp, and Rich Communication Services (RCS) directly into the Salesforce platform. This initiative aims to enhance enterprise communication by allowing businesses to connect with customers through their preferred messaging channels.
The new tool, powered by Vonage Communications APIs, enables users of Agentforce Marketing to manage two-way customer conversations from a single interface, optimizing communications by utilizing existing customer data within Salesforce. This integration promotes streamlined workflows, allowing enterprises to send timely and relevant messages while automating interactions through a combination of live agents and agentic AI. This AI component enhances customer experiences through hyper-personalization, facilitating autonomous, ongoing dialogues and orchestrating proactive, omnichannel customer journeys.
“The true value of programmable communications is realised when they’re embedded into the platforms businesses use every day,” remarked Pamela Clark-Dickson, principal analyst for the Mobile Ecosystem Forum. By leveraging APIs to embed AI-powered omnichannel conversations into Agentforce Marketing, Vonage enables enterprises to engage customers with sophisticated, two-way messaging that is fully integrated into their workflows. This results in faster execution, deeper personalization, and more meaningful customer engagement.
Vonage’s AI-driven communications APIs also automate routine tasks by analyzing customer data in real-time, ensuring that personalized messaging is consistent across various channels. Consequently, Agentforce Marketing users can create customer experiences through a unified composer, enhancing engagement rates, click-throughs, and conversions while complying with regulatory requirements.
Vonage’s APIs are trusted across multiple industries, including retail, finance, and healthcare. RCS, a rapidly expanding messaging medium, is projected to surpass 200 billion messages globally by 2029, providing businesses with a significant tool for enhancing customer interactions. Beyond RCS, WhatsApp has emerged as a vital platform for business communication, with 57 percent of consumers globally using it to interact with businesses, surpassing SMS adoption in EMEA, which stands at 46 percent.
“In today’s market, it’s not enough to just send messages; businesses must create meaningful connections across every customer touchpoint,” stated Christophe Van de Weyer, President and Head of Business Unit API for Vonage. He emphasized that the integration of rich, two-way messaging channels such as RCS, WhatsApp, and SMS into Agentforce Marketing aligns with the needs of large enterprises, offering unparalleled performance and reliability. This development allows marketers to craft personalized, branded conversations that enhance customer loyalty, drive engagement, and deliver exceptional experiences.
This launch is part of the Vonage AI Hub, which encompasses a suite of AI-capable, low-code/no-code programmable components designed to expedite digital transformation for enterprises. This initiative expands the existing Vonage Conversations for Salesforce service by unifying customer engagement across Agentforce Marketing, Sales, and Service, thereby enhancing cross-cloud integration. It also complements the capabilities of Vonage Contact Center to provide seamless end-to-end customer experiences.
Vonage Conversations for Agentforce Marketing is now available on Salesforce AppExchange. For more information about Vonage, interested parties can visit www.vonage.com.
¹Juniper Research: Global RCS Business Messaging Market 2024-2029
²Global Customer Engagement Report | Vonage, 2025
Founded under Ericsson, Vonage creates technology that empowers enterprises and developers to thrive in an increasingly digital landscape. Its AI-enabled platforms and tools facilitate new value creation and innovative customer experiences through mobile networks and cloud solutions. The company’s portfolio includes Network APIs, CPaaS, CCaaS, and UCaaS, making it a trusted partner for enterprises and developers worldwide.
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