NEW YORK, NY, UNITED STATES, March 23, 2026 /EINPresswire.com/ — Oomiji has released a pivotal report titled The Future of Agencies & Consultancies: 2026–2040, which analyzes 159 authoritative sources from trade press, analyst research, academic studies, and financial filings. The report forecasts a significant transformation in the marketing services industry, driven by advancements in artificial intelligence (AI), economic pressures, consolidation, and a shift from execution-based business models to outcome-based growth partnerships.
According to the report, agencies and consultancies are entering an “AI-Driven Age,” where AI will become the core operational framework of marketing organizations. Traditional creative and media barriers are expected to diminish, with value increasingly assessed by long-term customer lifetime value rather than mere billable hours. The report anticipates that by 2030, over $220 billion in new AI-driven services will emerge, while as many as 45 percent of legacy agency roles may face disruption or elimination unless firms adapt.
“The future of agencies and consultancies is not about producing more content or executing faster,” said Jon Stamell, founder and CEO of Oomiji. “It’s about understanding what customers want next. The firms that win will be the ones that can decode emotions, motivations, and perceptions at scale, then turn that understanding into strategic direction.”
One of the report’s key findings highlights a shift in creativity from execution to origination. As AI automates production processes, the focus of differentiation moves upstream to cultural intelligence, insight generation, and strategic decision-making. Agencies that cling to linear campaign cycles and channel-first thinking risk stagnation, while those that integrate customer understanding into their operating model may achieve increased speed, margin, and relevance.
The report also points to a major convergence between traditional agencies and consultancies. Agencies are broadening their scope to include strategy, data, and technology, while consultancies are expanding into creative domains, media, and experience design. In this evolving landscape, the most successful firms are expected to adopt hybrid models that fuse insight, technology, and execution, with customer intelligence at the forefront.
Oomiji’s platform is designed to align with this future. Unlike conventional analytics or survey tools, Oomiji learns about a brand’s customers regarding emotions, motivations, and perceptions. It offers segmented analyses and recommends content and actions tailored to what customers most value. This enables brands, agencies, and consultancies to transition from hindsight to foresight, effectively projecting future demand by understanding present intent.
“The report makes it clear that customer lifetime value (CLV) is becoming the new north star for agencies,” Stamell remarked. “You cannot optimize lifetime value unless you understand why people choose, stay, or leave. That’s where customer intelligence becomes a strategic growth engine, not just a reporting layer.”
Among its far-reaching projections, the report outlines three divergent futures for agencies: those that lead through proprietary AI and insight layers, those that adapt through partial transformation, and those that stagnate as execution becomes commoditized. The report emphasizes that the path each agency takes will largely depend on leadership’s willingness to invest in customer understanding, AI governance, and outcome-based models before competitive pressures necessitate change.
For brands and their partners, the implications are clear. The ability to anticipate future needs will no longer derive solely from trend reports. It will stem from a continuous dialogue with customers, understanding their evolving motivations, and acting on those insights in real-time.
“Every brand already has the signals they need to see what’s coming,” Stamell added. “The question is whether they are structured to hear them. Oomiji exists to make that possible.”
The full report is available for download at Oomiji’s website.
Oomiji is a customer intelligence platform designed to help brands, agencies, and consultancies understand, segment, and engage customers based on their emotions, motivations, and perceptions. By linking insights directly to actionable strategies, Oomiji enables organizations to anticipate customer needs, enhance lifetime value, and build future-ready strategies.
