With only one week remaining to register, The Caterer invites hospitality professionals to its free expert-led webinar, “AI for Guest Experience,” scheduled for 28 January. Sponsored by the technology firm Lolly, the event aims to illuminate how artificial intelligence, automation, and generative tools can significantly enhance guest interactions, while also transforming challenges into avenues for growth and competitive edge.
The webinar will feature a lineup of industry experts, including Will Francis, a digital marketing and AI specialist. In an interview with The Caterer, Francis emphasized the practical applications of AI, stating, “What I want people to take away from it is that AI is just a tool. It’s not a Terminator kind of thing, it is just a tool, and it’s really useful behind the scenes.” His insights aim to guide businesses on leveraging AI for improved marketing strategies, content generation, and workflow optimization.
Joining Francis will be Dean Culpan, the newly appointed general manager at the Miiro Templeton Garden. Culpan has a track record of innovation in the hospitality sector, having previously transformed the South Place Hotel in London into a technology-centric establishment. He noted that integrating AI into operations is essential for companies to remain relevant: “Relevance is necessary in an ever-changing world,” he said, asserting that businesses failing to adapt could find themselves “sideswiped.”
Attendees will also hear from David Turner, the chief technology officer at Compass Group UK & Ireland. Turner’s participation underscores the importance of strategic technology deployment in enhancing guest services. Additionally, Peter Moore, the chief executive at Lolly, will share insights on how AI is pivotal in crafting smarter, more personalized guest experiences. Lolly’s recent accolade as the winner of the Innovative Guest Experience of the Year at The Caterer’s inaugural Supplier Awards further solidifies its role as a leader in this evolving field.
The webinar comes at a time when the hospitality industry is increasingly turning toward advanced technologies to navigate disruptions caused by the pandemic and shifting consumer preferences. The integration of AI not only promises to streamline operations but also to enrich the overall guest experience, a critical factor for businesses looking to thrive in a competitive landscape.
As hospitality leaders gather for this insightful discussion, the implications of their insights could extend beyond individual businesses, potentially reshaping industry standards and practices. With the rapid advancements in AI and its applications, the upcoming webinar is poised to provide valuable strategies for those looking to harness technology for enhanced guest engagement and operational efficiency.
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