In a move that highlights the growing integration of artificial intelligence in e-commerce, Newegg has partnered with PayPal to utilize the latter’s Agentic Commerce Services for an enhanced online shopping experience. This announcement comes as retailers ramp up their Black Friday promotions, with Newegg among those offering deals leading up to the shopping holiday on November 28.
This collaboration allows customers to shop for Newegg products directly through the AI search engine Perplexity.ai. For instance, when users inquire about purchasing an RTX 5080, Perplexity provides a selection of Newegg links, accompanied by an ‘Instant buy’ option. This feature simplifies the shopping process by summarizing product details—such as reviews and specifications—without the need for users to navigate Newegg’s website directly.
“AI is redefining the customer shopping journey, and over the past two years we’ve leveraged AI to build entirely new experiences for our customers. PayPal is pioneering innovation in this area, and its agentic commerce services enable Newegg to participate in this new shopping experience. Together we are helping customers discover the products they want through AI-powered environments while continuing to deliver the trusted service they expect from Newegg,”
Newegg CEO Anthony Chow, source: Business Wire
The introduction of this feature coincides with the surge in online shopping activity typical of the Black Friday period. Consumers can expect competitive prices on a wide array of PC hardware from Newegg, which has been known for its robust selection of graphics cards, central processing units, gaming monitors, and more.
Previously, PayPal had entered into a partnership with OpenAI to incorporate its payment capabilities into ChatGPT, signaling a trend toward AI-driven shopping assistance. The Newegg-Perplexity collaboration exemplifies this shift, where consumers may increasingly rely on AI technology for seamless shopping experiences in the future.
As retail continues to evolve, the incorporation of AI technologies promises to enhance how customers interact with online marketplaces. This partnership between Newegg and PayPal not only signifies a technological advancement but also reflects a broader industry movement towards AI integration in commerce. The ongoing evolution of consumer expectations around personalized and efficient shopping experiences may drive further innovations in this space.
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