LAS VEGAS, Jan. 13, 2026 /PRNewswire/ — At CES 2026, the conversation surrounding artificial intelligence has evolved, shifting focus from hardware innovations to the complexities of deploying AI-native products globally. This transition was a central theme at “CES 2026: Builders, Brands and Beers,” an event co-hosted by Subotiz and the global founder community Seamate, featuring insights from Jeff Li, Founder and CEO of Subotiz.
Industry leaders, including founders, product managers, investors, and market analysts, convened to discuss the challenges of achieving international success for AI-native products beyond initial launches. As AI hardware becomes more accessible, participants noted that competitive advantage increasingly hinges on robust operational frameworks, superior software experiences, and effective monetization strategies that facilitate global expansion.
At the event, Li shared his perspective on the post-launch hurdles that often complicate the scaling of AI products worldwide. Drawing from his extensive experience managing geographically diverse product teams, he highlighted commercialization difficulties that frequently arise later in the product lifecycle than anticipated.
“As AI-enabled products scale internationally, issues around payments reliability, subscription continuity, and regulatory compliance tend to appear after launch,” Li explained. “They’re easy to underestimate early on, but they quickly shape growth trajectories and market decisions.”
The dialogue at CES reflected a growing consensus: technical prowess alone is insufficient for success. The true differentiator for products lies in their ability to deliver consistent, real-world outcomes once variables such as user engagement, transaction processes, and regulatory landscapes come into play.
Li encapsulated this paradigm shift with a poignant phrase shared during the session: “intelligence as a result,” underscoring that the success of AI-native products is contingent upon having a solid commercial infrastructure and scalable operational processes that can traverse international borders.
CES is increasingly being viewed as a critical checkpoint for implementation rather than merely a showcase for new technologies. Insights gathered from the event emphasized that the long-term viability of AI-native products will largely depend on the establishment of scalable systems, sound operational practices, and the agility to adapt to diverse markets.
About Subotiz
Subotiz is a next-generation subscription and payment infrastructure platform tailored for global digital enterprises. By integrating flexible subscription management, AI-powered automation, and comprehensive compliance capabilities, Subotiz empowers businesses to grow their recurring revenue operations with intelligence and assurance. Operating independently, Subotiz’s global team combines deep expertise in payments, software as a service (SaaS), and AI innovation. Learn more at Subotiz.
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