Grow and Convert, a California-based content marketing agency, announced on February 5, 2026, the launch of its new AI SEO service. This offering is designed to enhance search visibility for businesses leveraging AI tools like ChatGPT and Google’s AI Overviews. It incorporates the agency’s Prioritized GEO framework, a systematic approach rooted in original research, and provides users with access to two proprietary tools: Traqer.ai for visibility tracking and WaveWriter.ai for strategic content creation.
The initiative comes at a time when businesses are increasingly prioritizing visibility in AI-driven search environments. Users are opting for direct product recommendations rather than navigating traditional search results. “There’s a lot of noise in the AI SEO space right now,” said Devesh Khanal, co-founder of Grow and Convert. “Agencies are testing random tactics they find online… without any evidence that these things actually work.” He emphasized that the firm published quantitative research to analyze what genuinely drives AI visibility, forming the foundation of their framework.
Grow and Convert’s research examined over 400 keywords and revealed a 77% correlation between first-page rankings on Google and mentions by AI tools, which increased to 82% for sites in the top three positions. The findings also indicated that for product recommendation queries, industry-specific sources are cited 86% of the time, while more generic sites like Reddit are mentioned only 16% of the time.
The Prioritized GEO framework categorizes AI SEO strategies into three tiers. Tier 1 focuses on improving owned content that ranks in traditional search. Tier 2 emphasizes citation outreach to ensure brands are mentioned on sites referenced by large language models (LLMs) for relevant queries. Tier 3 addresses on-site optimization tactics, which Grow and Convert’s research found to be less impactful. “Most of the conversation around AI SEO focuses on Tier 3 tactics… but they’re solving for the wrong problem,” Khanal noted, underscoring the need to prioritize exposure to LLMs.
The new service features two proprietary tools developed by Grow and Convert. Traqer.ai is an AI visibility tracking platform created to address the inadequacies of existing solutions. Rather than generating random prompts and offering a single visibility score, Traqer follows a topic-based approach, assessing multiple prompts within a subject area to provide a more accurate measure of a brand’s presence in relevant searches.
WaveWriter.ai, the second tool, is tailored for content creation and aims to produce high-quality, differentiated material. Unlike generic AI writing tools, WaveWriter incorporates a company’s specific marketing materials, product details, and competitive advantages before generating content. This method ensures that the produced content clearly communicates a brand’s unique value proposition, crucial for LLMs to understand when and how to recommend a product. “If the content doesn’t clearly communicate what makes you different, LLMs won’t know when to recommend you,” Khanal explained.
The AI SEO service from Grow and Convert is now available, promising businesses a more structured approach to navigating the evolving landscape of AI-driven search. As companies compete for visibility in this new frontier, the insights from Grow and Convert’s research and tools may prove indispensable.
Founded in 2016, Grow and Convert has helped over 100 B2B companies improve lead generation through SEO-driven content. Known for its Pain Point SEO methodology, the agency has established a reputation for focusing on bottom-of-funnel keywords that convert at rates of 5-7% or higher, while also publishing widely-cited research on content marketing and AI search visibility.
For further information, visit growandconvert.com.
See also
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