Richmond, VA [January 27, 2026] — Dotted Line Agency (DLA) has appointed Mark Pavia as Head of Media and AI, a newly established position aimed at enhancing the agency’s media planning and AI capabilities. In this role, Pavia will oversee the agency’s in-house media planning and buying, as well as its data analytics functions. His leadership is expected to bolster DLA’s AI-enabled media offerings, including AI Engine Optimization (AEO), thereby improving measurable performance and delivering long-term brand value for clients.
Pavia joins DLA with an extensive background in ad-tech, media, and creative sectors, having held key positions at companies such as Clinch, LiveRamp, Starcom, and The Martin Agency. His expertise spans various areas, including media strategy, performance marketing, data analytics, and AI-driven activation. This wealth of experience positions him to enhance DLA’s media services, providing clients with strategic advantages that range from brand awareness and demand generation to performance activation and customer loyalty.
The appointment comes on the heels of a significant growth period for DLA, which has expanded its footprint with the acquisition of The King Agency and an increased presence in Atlanta. Pavia will join DLA’s leadership team, which includes founder and CEO Lauren Sweeney, Ron Villacarillo as Head of Creative, Leslie Griles as Chief Client Officer, and Meggan Adams, Group Account Director.
“We’re spending more time thinking about where media, data, and AI are headed, and where the biggest growth opportunities for clients really are,” said Lauren Sweeney. She added that Pavia’s strategic and operational leadership will be essential for navigating the agency’s future. “Over the past six months, he’s already partnered closely with our team in a consulting capacity, expanded our tech stack, and helped lead the most successful integrated campaign in Reynolds Community College’s history.”
DLA has built a reputation for integrating disparate capabilities into cohesive solutions that cater to a range of client needs. Under Pavia’s direction, the agency aims to further leverage AI-informed insights that enhance data utilization, creative impact, and return on investment. This approach reflects a broader industry trend where traditional media capabilities are increasingly augmented by advanced technological solutions.
Pavia’s vision for this role comes at a critical juncture as the media landscape rapidly evolves. “I’m thrilled to join DLA at such a pivotal moment,” he remarked. “Media is evolving quickly, and AI is fundamentally changing how brands understand audiences and drive impact. I’m excited to help our clients not just adapt, but lead.”
The integration of AI into media services is not just a strategic advantage but a necessity in today’s fast-paced environment. DLA’s array of media services includes strategic media planning informed by data and audience insights, precision buying across various channels, AI-powered analytics for performance improvement, and AI Engine Optimization that aligns with SEO strategies to uncover new growth opportunities.
As companies increasingly recognize the vital role of data and AI in shaping consumer engagement and driving business objectives, DLA’s commitment to these capabilities positions it favorably within a competitive market. Pavia’s appointment is expected to further strengthen this commitment, propelling the agency’s mission to deliver impactful and measurable marketing solutions that resonate with clients and their target audiences.
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