At AIPressa, my work focuses on deciphering how artificial intelligence is transforming digital marketing in ways that seemed like science fiction just a few years ago. I've closely followed the evolution from early automation tools to today's generative AI systems that create complete campaigns. My approach: separating strategies that truly work from marketing noise, always seeking the balance between technological innovation and measurable results. When I'm not analyzing the latest AI marketing trends, I'm probably experimenting with new automation tools or building workflows that promise to revolutionize my creative process.
Expedia Group's AI strategy enhances travel marketing by integrating human creativity, revealing that travelers prefer AI-enhanced content with a personal touch.
Mars, led by Shashank Kadetotad, wins two Grand Clio Awards for its AI-driven marketing campaigns, exemplifying successful and responsible AI deployment.
Google's Gemini AI prepares for ad integration, potentially reshaping digital marketing with context-driven revenue models and high-intent user interactions.
Skyword secures U.S. Patent No. 12,437,022 B1 for its Accelerator360™ platform, revolutionizing content marketing by integrating AI-driven work request generation for enhanced brand visibility.
Gutenberg partners with CambrianEdge.ai to radically transform into an AI-driven agency, retraining 100+ employees and eliminating operational silos for enhanced efficiency.
Observe.AI earns recognition as a Leader in the IDC MarketScape for AI contact center management, revolutionizing efficiency and agent performance with cutting-edge AI solutions.
Mindbody partners with Attentive to streamline personalized marketing for wellness businesses, boosting first-time visits by 60% and enhancing client engagement.
Coursera reports 61,000 enrollments in generative AI courses as Malaysia advances its digital skills strategy amid a shift toward a skills-first economy.
Google merges AI Overviews with AI Mode, enhancing user engagement for 2 billion monthly users by enabling seamless, conversational search interactions.
DEEPX unveils its AmpereOne® AI video analytics platform, achieving over 8,000 inferences per second while reducing power consumption to just 400-750 watts.
AI automates 70-80% of support tickets across all channels, transforming customer experience management, say leaders Tessler, Gorny, and Nolan on the Binary to Billions...
AI's rapid rise prompts urgent calls for ethical marketing practices, echoing the 1990s internet chaos, as industry leaders push for regulatory frameworks to ensure...
Philippine agencies, led by Avyan Global and Propel Manila, are pivoting to AI-driven marketing strategies for 2026, prioritizing predictive intelligence and creative partnerships to...