Approximately 50 residents of a community outside Chile‘s capital dedicated their Saturday to powering a fully human-operated chatbot designed to answer questions and create whimsical images. The initiative was aimed at highlighting the environmental impact of artificial intelligence data centers in the region.
Organizers reported that the 12-hour project handled over 25,000 requests from around the globe.
Unlike the instant responses typical of ChatGPT or Google’s Gemini, users of the Quili.AI website were informed in Spanish to wait a few moments while a human processed their requests. A drawing of a “sloth playing in the snow” materialized about ten minutes later, depicting a cartoonish sloth in a playful pose amidst snowballs.
“The goal is to highlight the hidden water footprint behind AI prompting and encourage more responsible use,” stated Lorena Antiman, an organizer from the environmental group Corporación NGEN.
The responses came from a rotating team of volunteers stationed with laptops in a community center in Quilicura, a municipality at the urban edge of Santiago that has become a hub for data centers. When asked by an Associated Press reporter who created the sloth drawing, the website revealed it was a local youth contributing illustrations.
The site responded swiftly to questions rooted in local culture, such as recipes for Chilean sopaipillas, a fried pastry. When volunteers were unsure of an answer, they consulted one another for assistance.
“Quili.AI isn’t about always having an instant answer. It’s about recognizing that not every question needs one,” Antiman explained. “When residents don’t know something, they can say so, share perspective, or respond with curiosity rather than certainty.”
She emphasized that the initiative is not intended to dismiss the “incredibly valuable” applications of AI but to provoke thought about the implications of widespread “casual prompting” in water-stressed areas like Quilicura.
The backdrop of this campaign reflects a growing debate in Chile and beyond regarding the heavy resource demands of AI systems. Data center chips powering AI require significant amounts of electricity and often large volumes of water for cooling, with consumption varying by location and equipment type.
Major cloud computing companies, including Amazon, Google, and Microsoft, have established or planned data centers in the Santiago region. Google has claimed that its Quilicura data center, which began operation in 2015, is the “most energy efficient in Latin America,” highlighting its investments in wetlands restoration and irrigation projects in the surrounding Maipo River basin. However, it has faced legal challenges over another project near Santiago due to concerns about water usage.
Chile has been grappling with a decade-long severe drought, a situation that experts say has exacerbated the spread of recent devastating wildfires.
This human-powered chatbot initiative serves not only as a technological experiment but also as a reminder of the essential need for sustainable practices in the rapidly growing field of artificial intelligence, particularly in regions where resources are increasingly scarce.
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