LAS VEGAS–(BUSINESS WIRE)–Feb 5, 2026– DAS Technology, a provider of AI-native customer data and experience platforms in the automotive sector, has been recognized as the Best New Product at the 2026 National Automobile Dealers Association Convention. The announcement was made following a live pitch competition that took place during NADA 2026 in Las Vegas.
DAS Technology was selected from over 600 exhibitors, securing the top position among ten finalists in the NADA Exhibitor Best New Product Pitch Competition. The award was determined by a panel of dealer judges who assessed the solutions based on their real-world impact, innovation, and measurable outcomes.
The company expressed gratitude to the dealer judges, including Scott Dube, Dealer Principal of McGovern Hyundai Route 93; Bobby Sight, Vice President of Rob Sight Ford; and Savannah Simms, Director of Business Development at Ford Lincoln Fairfield. The session was moderated by Anthony Rinaldi, Senior Manager of Digital Communications at the National Automobile Dealers Association.
The winning presentation featured Alexi Venneri, Co-founder and CEO of DAS Technology, alongside Krys VanSlyke, Senior Vice President of Marketing. They showcased the company’s latest offering, Power AI Search, which aims to enhance dealer visibility in AI-driven and generative search experiences while improving reputation management and consumer trust.
Power AI Search integrates AI-driven review generation, sentiment analysis, and one-to-one AI video, significantly amplifying consumer-generated content and dealer visibility on emerging AI-centric search platforms. DAS Technology claims that the new solution is poised to improve performance substantially, potentially delivering up to seven times more positive reviews compared to competing platforms, thus enhancing overall star ratings and driving increased lead volume.
“Dealers are no longer competing only on traditional search results,” Venneri stated. “AI platforms are deciding which retailers are visible to consumers. Power AI Search was built to ensure dealers are found, trusted, and chosen in this new environment. We are honored that the dealer judges recognized the real-world impact of this solution.”
As part of NADA 2026, DAS Technology is set to host a live demonstration of its award-winning solution, titled Winning Visibility in AI-Driven and Generative Search, scheduled for today at 2:20 PM PST at the NADA Live Stage in the West Lobby of the Las Vegas Convention Center.
This marks the second win for DAS Technology at the NADA Best New Product Pitch competition, making it the first two-time recipient in the history of the event. This accolade further underscores the company’s leadership in providing AI-native innovations tailored for measurable dealer outcomes.
During the convention, DAS Technology also unveiled four new AI-native capabilities, including AI Video Inventory Mover, Smart Quote AI, and expanded AI-driven use through more than 270 data integrations. Collectively, these advancements are positioned as the DAS X Factor, a measurable advantage for dealers navigating an AI-first automotive marketplace.
Dealers, partners, and media attendees at NADA 2026 can visit DAS Technology’s Booth 1311W to observe live demonstrations of the award-winning solution and engage with the team to learn about how the company is facilitating improved visibility, engagement, and revenue in an AI-driven future. For further information or to schedule a demo, visit dastechnology.com/get-demo.
About DAS Technology: DAS Technology is an AI-native customer data and experience platform designed to drive results for dealers, groups, and OEMs. For over sixteen years, it has empowered retailers to harness data and technology to enhance consumer experiences with tangible ROI. The platform integrates AI-driven search, engagement, lead response, social and reputation management, and customer intelligence into a unified solution. DAS Technology is trusted by thousands of retailers, integrates with over 270 automotive and marketing platforms, and supports approximately 37% of U.S. automotive retail transactions. For more information, visit dastechnology.com/nada.
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