Enhans, a pioneer in AI-driven commerce solutions, unveiled its flagship ‘CommerceOS’ at NRF 2026: Retail’s Big Show, which took place from January 11 to 13 at the Jacob K. Javits Convention Center in New York City. The announcement, made by CEO Seunghyun Lee, highlighted the company’s commitment to advancing AI innovation within the retail sector.
The event focused on the theme ‘Welcome to The Next Now!’, emphasizing the industry’s shift towards AI-driven solutions, omnichannel strategies, and digital transformation. Enhans garnered significant attention among presentations by industry leaders, including Google CEO Sundar Pichai and executives from Walmart, for its real-world applications of ‘Agentic AI’ in global commerce.
Enhans showcased ‘CommerceOS’, an operating system designed for commerce AI that integrates disparate data sources—such as pricing, promotions, reviews, inventory, and sales channels—into a unified ontology layer. This setup allows AI agents to autonomously analyze data and make complex business decisions. The system, supported by Enhans’ proprietary Large Action Model (LAM), enables AI agents to interact with web interfaces in a manner akin to human behavior, executing critical tasks like real-time price optimization and inventory control.
The platform is equipped to monitor over 1,000 marketplaces across 50 countries, optimizing performance continuously based on defined KPIs. Central to its functionality is ACT-2, Enhans’ large-scale commerce intelligence engine, which dramatically reduces manual operational workloads while facilitating real-time decision-making. Notably, its predecessor, ACT-1, ranked among the top five on the Online-Mind2Web benchmark, showcasing its leading technological capabilities.
Alongside this product launch, Enhans also announced the opening of a new headquarters in San Francisco. This strategic move aims to bolster the company’s growth within the North American market. The new office will focus on accelerating the deployment of Enhans’ solutions to major retailers and nurturing partnerships with global enterprise clients.
Seunghyun Lee emphasized the demand for Agentic AI in retail, stating, “Our experience at NRF 2026 confirmed the immense global demand for Agentic AI in retail. By establishing our presence in San Francisco, we are doubling down on our commitment to the North American market. We aim to make CommerceOS the essential driver of operational efficiency for global commerce enterprises.”
Established as a leader in the commerce automation revolution, Enhans is poised to further its presence across North America, Europe, and Asia. The company’s AI-powered CommerceOS and LAM technology are designed to autonomously analyze real-time market conditions and execute optimal business strategies. In May 2025, Enhans was selected for Palantir’s Startup Fellowship and has received several accolades, including the Korea Artificial Intelligence Awards and recognition from the Ministry of Science and ICT’s K-Digital Grand Championship. With over 30 enterprise clients, Enhans is accelerating its mission to redefine operational efficiency in global commerce.
As the retail landscape continues to evolve, Enhans’ innovations in AI-driven solutions signal a transformative shift that could redefine operational frameworks for retailers worldwide.
For more information, visit Enhans, Palantir, and Korea’s Ministry of Science and ICT.
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