The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 9th. This round-up covers announcements and updates from ON24, Zeta Global, StackAdapt, and more.
Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of January 9th, 2026.
Amperity, an AI-powered Customer Data Cloud provider, has introduced its Customer Data Agent, an enterprise AI agent that combines AI insights with actionable results. The Agent integrates unified customer data with Amperity’s segmentation and journey capabilities, making insights more accessible for marketers. This new tool enables teams to transition from AI insights to revenue impact seamlessly, leveraging real-time customer profiles to drive specialized agents tailored for segmentation, journey design, and analytics.
Circana, a technology, AI, and data provider for consumer packaged goods, durable manufacturers, and retailers, has launched Liquid Testing. This AI-powered self-serve tool allows companies to validate in-store changes more efficiently. Utilizing advanced testing methodologies and store-level POS data, Liquid Testing quantifies the sales impact of new products, pricing, promotions, and shelf placements before a full-scale rollout.
In a significant industry development, ON24 has entered into a definitive agreement to be acquired by Cvent, a provider of meetings, events, and hospitality technology. This acquisition will combine ON24’s enterprise-grade webinar and digital engagement capabilities with Cvent’s event technology offerings. Cvent’s Founder and CEO, Reggie Aggarwal, expressed excitement for the future, stating, “We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.”
Optimove, known for its Positionless Marketing, has unveiled enhancements to its Email Marketing Solution. This update introduces features designed to bolster marketers’ creative capabilities while reducing reliance on external agencies. New offerings include AI Content Recommendation Agents, kinetic email widgets, and a state-of-the-art event management engine that can trigger emails based on both predefined and custom external events, enhancing personalization through AI-led real-time tools.
StackAdapt, a technology firm specializing in advertising and marketing, announced its new National Provider Identifier (NPI) Targeting and Measurement capabilities. Specifically designed for pharmaceutical marketers and healthcare agencies, these tools facilitate deterministic targeting and measurement of campaigns directed at healthcare professionals (HCPs) using NPI data. Key features include advanced HCP segmentation, verified precision, multi-channel reach, real-time measurement, and user-friendly self-service efficiencies.
Syspro, a purpose-built ERP for manufacturing and distribution, has formed a go-to-market partnership with SugarCRM, a global sales automation platform. This collaboration includes the release of Sugar for Syspro, a solution that standardizes the integration between Syspro ERP and SugarCRM platforms. This integration is aimed at helping manufacturers and distributors navigate complex sales environments, extended buying cycles, and foster deep customer relationships through a connected system of record across operations and revenue functions.
Zeta Global, the AI Marketing Cloud company, announced a strategic collaboration with OpenAI to enhance its Athena by Zeta platform, a superintelligent agent for enterprise marketing. OpenAI’s models will facilitate the next phase of Athena’s development, allowing for an intuitive and intelligent experience for marketers. The updated Athena offering now includes two agentic applications—Insights and Advisor—designed to improve knowledge expansion and accelerate response times for marketers.
These developments illustrate the rapid evolution of the MarTech landscape, driven by advancements in AI and data integration. As companies embrace these tools, the potential for enhanced marketing strategies and improved customer engagement becomes increasingly apparent, setting the stage for continued innovation in the sector.
See also
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