LISHUI, China, Jan. 26, 2026 /PRNewswire/ — Farmmi, Inc. (NASDAQ: FAMI) has announced the establishment of a wholly-owned U.S. subsidiary, Bluesage Marketing Inc., which will focus on marketing operations. This initiative marks a significant step in the company’s strategic development, as it aims to enter the AI-driven digital marketing industry.
The move is seen as a milestone for Farmmi, as it transitions from traditional supply chain services into higher-value areas such as brand building and customer acquisition. By entering the digital marketing space, the company is positioning itself to enhance its growth trajectory and broaden its business scope.
Bluesage Marketing Inc. plans to leverage advanced artificial intelligence and big data analytics technologies to provide cross-border marketing solutions. This integration is expected to not only streamline operations but also contribute significantly to the company’s overall profitability through digital services.
With the establishment of this new subsidiary, Farmmi aims to create a robust ecosystem that connects backend logistics fulfillment with frontend customer acquisition. The strategy is designed to enhance the company’s competitiveness and improve customer retention, addressing crucial aspects of the supply chain.
Farmmi’s CEO, Ms. Yefang Zhang, commented on the development, stating, “The establishment of Bluesage Marketing Inc. marks Farmmi’s U.S. operational expansion from downstream logistics services to a more complete supply chain system featuring ‘Smart Logistics + Smart Marketing.’ Through this strategic extension, we are hopeful that Farmmi will be able to provide global clients with end-to-end full-chain empowerment ranging from logistics to sales.”
Founded in 1998, Farmmi, Inc. is primarily engaged in the supply and distribution of agricultural products, particularly edible mushrooms such as shiitake and wood ear mushrooms. The company markets high-quality agricultural goods globally, utilizing its established distribution channels.
The company’s foray into digital marketing is reflective of a broader trend in the industry, where firms are increasingly turning to advanced technologies to enhance their service offerings and competitive edge. As the demand for integrated marketing solutions grows, Farmmi’s strategic pivot could position it favorably for future opportunities in the evolving landscape.
While the establishment of Bluesage Marketing is a forward-thinking initiative, it also introduces various challenges, including the need for effective integration of new technologies and the ability to attract qualified professionals in a competitive market. As Farmmi embarks on this new journey, the success of Bluesage Marketing will depend on the company’s ability to navigate these complexities while delivering value to its clients.
Looking ahead, the development of Bluesage Marketing Inc. not only signals Farmmi’s ambition to expand its operational footprint but also highlights a significant shift in its business model. The company’s commitment to merging logistics with marketing could pave the way for enhanced operational efficiencies and a stronger market presence in the digital domain.
For more information about Farmmi, Inc. and its initiatives, please visit their official website or contact Investor Relations at +86-0578-82612876 or via email at [email protected].
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